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Senior Manager, Field Marketing

Grammarly
NA; HybridRemotefull_timeVerifiedPosted 1 Aug 2024
💰 $212,000/yr($139,000/yr$212,000/yr)

About the role

Grammarly is excited to offer a remote-first hybrid working model. Grammarly team members in this role must be based in the United States, and, depending on business needs, they must meet in person for collaboration weeks, traveling if necessary to the hub(s) where their team is based.

This flexible approach gives team members the best of both worlds: plenty of focus time along with in-person collaboration that fosters trust and unlocks creativity.

About Grammarly

Grammarly is the world’s leading AI writing assistance company trusted by over 30 million people and 70,000 teams. From instantly creating a first draft to perfecting every message, Grammarly helps people at 96% of the Fortune 500 and teams at companies like Atlassian, Databricks, and Zoom get their point across—and get results—with best-in-class security practices that keep data private and protected. Founded in 2009, Grammarly is No. 7 on the Forbes Cloud 100, one of TIME’s 100 Most Influential Companies, one of Fast Company’s Most Innovative Companies in AI, and one of Inc.’s Best Workplaces.

The Opportunity

To achieve our ambitious goals, we’re seeking a strategic and results-driven Senior Manager, Field Marketing to join our B2B Events Team. This role will help shape what field marketing looks like at Grammarly, hire and manage a team, and execute impactful programs across multiple regions. This role will have a significant impact on driving our managed business to new heights. The ideal candidate will possess a deep understanding of B2B marketing, have a track record of successful campaign execution, and exceptional leadership skills. 

Grammarly’s go-to-market teams are shaping the future of workplace communication. As a member of our team, you will be crucial in expanding the use of our innovative, trustworthy AI writing tools. We strive to ensure that every organization can communicate effectively and efficiently. If you are passionate about transforming the way professionals connect and collaborate, we would love to hear from you.

As Senior Manager, Field Marketing, you will . . .  

  • Develop and implement a field marketing strategy aligned with revenue marketing and company objectives.
  • Hire, lead, and mentor a team of field marketing managers, fostering a collaborative and innovative environment.
  • Establish KPIs and metrics to measure the effectiveness of field marketing programs. Analyze data to optimize program strategy and demonstrate ROI to senior management.
  • Build a calendar and oversee the management of field marketing programs that support account expansion, pipeline creation, and sales acceleration efforts.
  • Oversee the planning and execution of all field marketing programs, including executive roundtables, regional conferences, VIP experiences, and user adoption programs, ensuring seamless execution from ideation to post-event retro and measurement.
  • Work closely with cross-functional teams such as sales, product marketing, demand gen, ABM, and marketing operations to ensure alignment and integration of initiatives.
  • Manage the field marketing budget and allocate resources effectively to achieve maximum ROI.
  • Build relationships with event vendors, agencies, and strategic partners to enhance event execution and maximize opportunities.
  • Help build repeatable processes, templates, and best practices for events to optimize and scale programs.
  • Willing to travel onsite to event programs as needed.

Qualifications

  • Has 8+ years of Marketing experience with 3-5 years experience in field marketing.
  • Experience leading field marketing programs at B2B companies.
  • Experience directly managing a team of ICs -- providing mentorship, guidance, and feedback to drive successful field marketing campaigns and initiatives.
  • Experience in scaling event efforts in high-growth environments, demonstrating adaptability and agility.
  • Experience working closely with sales and customer success.
  • A good understanding of how events tie to revenue/sales objectives. 
  • Strong strategic thinking and problem-solving abilities.
  • Excellent communication and interpersonal skills, with a proven ability to build and nurture relationships with stakeholders.
  • Proficiency in utilizing marketing automation and analytics platforms, such as Pardot, Salesforce, and Tableau to track and measure campaign performance is a plus.
  • Embodies our EAGER values—is ethical, adaptable, gritty, empathetic, and remarkable.
  • Is inspired by our MOVE principles: move fast and learn faster; obsess abou

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Company

Grammarly

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