Sr. B2B Marketing Strategist, DealerClub

Be essential at Cars Commerce

At Cars Commerce, we’re fanatical about simplifying everything about car buying and selling. We do right by our customers and consumers to better connect the industry with simplified and tierless technology to enhance, measure and drive local automotive retail. Whether through our No.1 most recognized marketplace, Cars.com, our industry-leading digital experience, Dealer Inspire, our trade and appraisal technology, AccuTrade, or our new Cars Commerce Media Network, Cars Commerce is essential for success in the automotive industry.  

No one ever travels alone here: at its core, Cars Commerce is collaboration. In fact, it’s built into the very fabric of our shared values. We like to say we Rise Together – putting people at the center of what we do, from consumer to customer to community. Life at Cars Commerce makes it easy when we share the ethos to be Open to All, encouraging open-minded communication because we know diverse thinking yields better outcomes. But critical to our success is Caring to Challenge and Taking Ownership, fueling a competitive spirit in a respectful environment where we think about tomorrow but act today. At our foundation, we have integrity, Doing the Right Thing, even when it’s hard. It’s our shared commitment to these values that makes Cars Commerce a place where growth becomes not only possible, but downright unavoidable.

But don’t take our word for it. As a U.S. News & World Report Best Company to Work For in 2024, we're obsessive about the employee experience. We are among the top 20% being declared “Best” of our industry based on six critical factors that are important to employee wellbeing, like quality of pay, benefits, work life balance and more.

About the Job

The Senior Strategist for DealerClub will drive growth and retention, bridging marketing and sales execution with a first-class product experience. With considerable expertise, this role combines strategic product marketing and practical sales enablement, ensuring that DealerClub's value proposition is communicated through all market-facing teams and channels. This position requires a deep understanding of messaging strategies to service customer acquisition, retention, and cross-selling campaigns, coupled with the ability to lead cross-functional collaboration, manage resources, and align marketing efforts with broader organizational goals.

Responsibilities

• Lead customer acquisition, retention, and engagement strategies that grow customer count and MoM transactions in DealerClub

• Develop and refine core positioning and messaging to guide comprehensive B2B marketing campaigns, partnering with campaign, operational, and content teams to execute those campaigns

• Utilize in-depth knowledge of the automotive industry and B2B marketing best practices to craft impactful messages, optimize marketing programs, and drive business results

• Develop and deliver comprehensive sales enablement programs, including training materials, playbooks, collateral, and competitive battle cards

• Create and maintain a library of assets that can be used for Sales, Training, and Events, including case studies, presentations, product guides, and demos

• Continuously monitor market trends, competitive activities, customer feedback, and sales feedback to optimize marketing strategies and inform product development

• Lead go-to-market strategies for new features and product releases, collaborating with Product, Sales, and Marketing teams

Required Experience/Skills

• 5-7 years of experience in B2B SaaS product marketing, preferably within the automotive retail or wholesale sectors

• Proven ability to develop and exe