Principal Marketing Associate - Card SEO (Hybrid)
Capital OneAbout the role
Capital One is seeking a Principal Marketing Associate to join the Performance Marketing and Analytics Card SEO team. This associate will play a critical role in our growth strategy, focused on acquiring new customers via SEO, and will partner regularly with other channels across PM&A, external agencies, stakeholders across Product and Tech, and more. This role requires a deep understanding of Search Engine Optimization (SEO), Generative Engine Optimization (GEO) and Technical SEO (tSEO), with the ability to provide strategic and technical POVs that contribute to Card SEO growth.
The Principal Associate will be responsible for increasing overall account growth across both Discover and Capital One Card SEO programs. Associate is responsible for supporting the strategy for Discover Organic and Card Smarts blog, supporting the development of a new SEO operating model between Discover and Capital One, refining and optimizing the content publishing model, determining technical site improvements to increase account growth, and defining the SEO testing framework with a focus on GEO.
The Principal Associate should have experience in performance marketing either at an agency or in house, be proactive with great project management skills.
Responsibilities and Skills:
Incorporate SEO best practices into new and existing content to improve organic rankings, traffic, and new customer acquisitions
Provide SEO driven POVs based off marketplace, traditional SERP and GEO (includes performance analysis, competitive analysis, technical audits, etc.) to identify relevant trends and patterns to inform roadmap, growth opportunities, and technical improvements
Review performance metrics and recommendations to help prioritize growth opportunities
Review and provide feedback on SEO performance to highlight business-relevant insights to be shared with key stakeholders
Proficient in tools such as Ahrefs, SEMrush, Google Search Console, and Profound.
Experience with other web based tools such as Tableau, MarketMuse, and Screaming Frog
Manage content strategy and operating model, including identifying trends and content gaps
Flawlessly execute a well-managed governance process to ensure audit readiness for all marketing assets/content
Day-to-day management of agency partners; including building and iterating on meeting agendas, compiling takeaways and action items, communicating leadership messages to partners, and handling all scheduling and logistics
Demonstrate effective communication with outstanding writing, editing, and presentation abilities
Basic Qualifications:
Bachelor’s degree or Military experience
At least 3 years of experience in SEO
At least 2 years of experience in web analytics or keyword planning tools
Preferred Qualifications:
At least 2 years of experience in financial services or highly-regulated marketing
At least 4 years of digital or marketing work experience
At least 4 years of experience in SEO
At least 3 years of experience in web analytics and SEO tools (Google Search Console, Ahrefs)
At this time, Capital One will not sponsor a new applicant for employment authorization for this position
The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
Chicago, IL: $109,900 - $125,400 for Principal Associate, Marketing
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected so
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