Senior Manager, Activation

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

SALARY: $104,800-$124,450; bonus and long-term incentive eligible

COMPANY:

We are home to the nation’s most iconic beer and beyond beer brands, including Michelob ULTRA – America’s #1 top-selling beer – as well as Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, and industry-leading craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. We are powered by a team that shares our passion to create a future with more cheers. Are you ready to join a team that dreams as big as you do?

ROLE SUMMARY:

The Senior Manager, Activation leads the strategy and execution of consumer activations, sponsorships, and events across AB ONE. This role translates brand and commercial priorities into scalable in-market programs that drive distribution, velocity, and brand visibility. You will partner closely with Sales and the Accelerator Team to ensure flawless execution and measurable ROI.

JOB RESPONSIBILITIES:

• Support our Wholesalers in the end-to-end process of execution of events, sponsorships, and experiential activations

• Manage agencies, vendors, and mobile assets to deliver best-in-class brand presence

• Partner with Accelerator sellers to define priorities, playbooks, and KPIs

• Align activations with sales objectives to unlock non-buying accounts and premium placements

• Implement tracking, reporting, and ROI measurement frameworks.

JOB QUALIFICATIONS:

• 4+ years in Trade/Shopper Marketing, Experiential, or Sales Strategy within CPG

• Experience managing events, sponsorships, or in-market activations

• Strong project management and cross-functional collaboration

• Data-driven mindset with focus on commercial impact

• Proficiency in Microsoft Excel and PowerPoint

WHY ANHEUSER-BUSCH:

At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer, Anheuser-Busch has delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As the nation’s top brewer, one of the fastest growing spirits companies, and an insurgent force in energy drinks, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only alcohol company that invests in the U.S. at this scale.   

BENEFITS:

• Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts

• Life Insurance and Disability Income Protection

• Generous Parental Leave and FMLA policies

• 401(k) Retirement Savings options with a company matching contribution

• Chance to work in a fast-paced environment among a company of owners

• Free Beer!