Manager, eCommerce Retail Marketing

Job Description

Are you interested in crafting the digital marketing journey for one of our largest global retailers to impact how the LEGO Group reaches more children through play?

Bring your outstanding eCommerce and marketing expertise and help build the growth in the US!

Core Responsibilities

· Contribute to the development and execution of the US omnichannel retail strategy, performance objectives, and execution plans to meet the LEGO Group’s audience-first and consumer sales ambitions

· Construct, socialize, and implement annual digital marketing / promotional plans for one of our largest global customers

· Be a driver of innovation and digital capabilities to meet shoppers where they are; stay up-to-date on relevant developing and future trends to find opportunities and gain traction with key business partners

· Liaison with a number of internal and external partners (i.e., Sales, Brand Marketing, Marketing Planning, retail media and agency partners)

· Use data and key insights across platforms to inform decision-making and campaign optimizations

· Collaborate with Analytics to conduct promotional analyses to understand lift and return on investment from activities

· Support key customer planning and negotiation activities (i.e., Joint Business Planning, Customer Selling-In)

· Manage digital marketing budget for one of our largest eCommerce players

Play your part in our team succeeding

The eCommerce Retail Marketing Manager position is part of the US Marketing team. This role is tasked with developing and implementing the eCommerce marketing strategy in partnership with cross-functional internal and external teams, while managing a budget to foster growth for one of our largest global customers. It is essential for achieving commercial success!

To be successful, the eCommerce Marketing Manager is required to build strong internal & external relationships within the US Sales and Trade Marketing teams and with other internal teams (e.g., Brand Marketing, Finance), and external agencies. The role requires strong data and insights orientation, as well as an innovative approach in a fast-paced, constantly evolving environment.

Do you have what it takes?

· Proven experience in marketing, analytics, eCommerce or related field

· Deep working knowledge of large eCommerce sites and digital marketing tools and methodologies, including understanding of market dynamics and key interdependencies

· Ability to collaborate cross-functionally, internal/external, to solve complex problems and deliver results

· Excellent leadership abilities with a talent for prioritizing tasks, delegating responsibilities, and implementing effectively in a high-performance setting

· Highly meticulous, possessing strong organizational and communication skills

· Bachelor’s degree in Business, Marketing or related field preferred or equivalent work experience

Additional details on this position

· The salary for this position has a range of $100,900 - $151,300 USD based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalization of the employment offer.

· This position will initially be based at 10 St. James Ave. in Boston, before moving to a new office location at 1001 Boylston St by mid-2025. Our hiring teams will discuss this with you during the interview stages.

· Our workplace enables our LEGO Group colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3 day in the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues.

· No relocation assistance is offered for this position.

#LI-SW2

#LI-Hybrid

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here are some of what to expect:

Family Care Leave – We offer enhanced paid leave options for those important times.

Insura