Senior Product Manager - US Clinical Marketing, Robotic Surgical Technologies
MedtronicAbout the role
At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.
A Day in the Life
At Medtronic, we bring bold ideas forward with speed and decisiveness to put patients first in everything we do. This position is remote to enhance our competitive edge and expand our cross-functional collaboration efforts. This role will require travel 50% of the time to enhance collaboration and ensure successful completion of projects.
The Senior Product Manager, US Hugo Clinical Marketing is responsible for translating clinical insights, surgeon needs, and robotic technology capabilities into clear, compelling marketing strategies that support adoption and growth of the Hugo™ RAS system in the United States. This role serves as a critical link between clinical practice, product innovation, and commercial teams, ensuring that marketing initiatives accurately reflect real-world surgical workflows and clinical value.
The role collaborates closely with product management, clinical affairs, medical education, and sales leadership to develop evidence-based messaging, surgeon engagement strategies, and sales enablement tools that drive procedure adoption and market expansion.
Engineering The Extraordinary
Medtronic innovates life-transforming healthcare technology that improves people’s lives — helping them reclaim the simple moments they cherish.
The Medical Surgical Portfolio of the organization strives to enable earlier diagnosis, better treatment, faster complication-free recovery, and enhanced patient outcomes through less-invasive surgical solutions.
The role of Marketing has never been more central to the growth for Medtronic. We value Marketers with strong customer and market insights, which are foundational to our ability to respond to customer needs. Value proposition, content, and messaging expertise are critical to drive customer engagement and acceptance. Broadening the perception of what Medtronic can deliver is vital to the growth of our new technologies. We strive for an integrated, seamless experience to meet our customer expectations and demands.
A Day in The Life
Develop and execute clinical marketing strategies to support adoption & utilization of the Hugo™ RAS system.
Partner with Global Marketing, Clinical Affairs, Medical Education, and Sales to align on product positioning and messaging for post-install success.
Collaborate with key opinion leaders (KOLs) to gather insights on clinical practice and robotic workflow adoption.
Partner with field teams to understand surgeon needs, barriers to adoption, and clinical objections.
Leads development of promotional strategies, sales support materials, educational aids, new channels, etc. to grow utilization and ensure sales success.
Support surgeon education initiatives, advisory boards, and clinical marketing programs. Translate surgeon feedback into actionable marketing strategies.
Monitor market trends, competitive activity, and procedural adoption patterns.
Support development of integrated account-based marketing campaigns to drive awareness, education and ongoing adoption of the Hugo™ RAS system. Measure campaign performance and refine strategies based on data and field feedback.
Evaluates opportunities related to current and future needs by gathering customer feedback, monitoring procedural trends, evaluating competitive landscapes, reviewing complaints, monitoring prevalent complications and evaluating reimbursement in key procedural areas.
Leads product launch activities, as needed. This includes, but is not limited to, content creation, sales education programs, commercialization planning and execution, field communication and sales initiatives.
Develops and maintains ongoing relationships with internal and external customers. Includes interaction with the US capital and clinical sales teams, customer service, global marketing, marketing operations and communications, logistics, clinical affairs, legal, offer development and pricing, R&D, regulatory, quality, logistics, and various customers, such as surgeons, nurses, and hospital administration.
Travel approximately 50% (primarily domestic)
Principal Working Relationships
The Senior Product Manager is responsible for achieving annual operating plan attainment, the marketing plan objective
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