Associate Director, Out of Home

Job Description

Who We Are   
Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service.  Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain’s New York Business and Los Angeles Business Journal. Together we are building a place of belonging.  
  
At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.   

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow. 

Job Summary 

This role is responsible for leading strategy development, planning tactics and overall administration of client needs as it relates to OOH media campaigns. Should act as both a leader and a manager acting as the day-to-day liaison between clients and internal and external Agency partners. The candidate will manage the support team in planning and implementation will lead Out of Home media strategy, development, analysis and execution of strategically focused OOH plans, as well as manage Brand Team, Client and Vendor relationships for assigned group of accounts.  This is a dynamic opportunity to join a forward-thinking agency. 

Main Duties and Responsibilities 

25% - Planning & Negotiations 

25% - Supervision & Mentorship  

25% - Thought Leadership 

25% - Brand Team/Client Management 

• Manage OOH strategy team on all phases of traditional and programmatic planning, buying and post buy processes 

• Oversee development and confidently present of strategically focused plans and recommendations with sound rationale and listen/adapt based on feedback 

• Build and manage strong Brand Team, Vendor and Client relationships 

• Enhance OOH campaigns and attribution through the use of 1st & 3rd party data, when applicable 

• Participate in strategy development and brainstorming meetings with Brand Teams and Clients 

• Work with Brand Team to insure plans are on strategy and meet Client objectives 

• Negotiate OOH media buys, and assist Supervisors and Strategists on team in their continued development of negotiation strategies and tactics 

• Be an advocate for all HMI proprietary platforms (AMP, blu) and internal turnkey services (e.g. OOH creative/print production services across brand teams and clients 

• Stay current with the evolving landscape and on the advances in technology, innovation, digital OOH area, measureme