Senior Manager, Trade Show and Content Engagement

Company Description

Company Description:

Fortune Brands Innovations, Inc. is an industry-leading innovation company focused on creating smarter, safer and more beautiful homes and improving lives. Our driving purpose is that we elevate every life by transforming spaces into havens. We believe our work and our brands can have incredibly positive impacts for not just our business and shareholders, but for people and the planet, too. When you join Fortune Brands, you become part of a high-performing team who are empowered to think big, learn fast and make bold decisions. We support an inclusive and diverse culture where everyone is encouraged and empowered to be their authentic selves, and where our differences and unique perspectives are a key strength. Explore life at Fortune Brands here.  

Fortune Brands is a brand, innovation and channel leader focused on exciting, supercharged categories in the home products, security and commercial building markets. Our portfolio of brands includes Moen, House of Rohl, Aqualisa, SpringWell, Therma-Tru, Larson, Fiberon, Master Lock, SentrySafe and Yale residential.

Fortune Brands is headquartered in Deerfield, Illinois and trades on the NYSE as FBIN

Job Description

What You Will Do:

The Senior Manager, Trade Show and Content Engagement is responsible for developing and executing trade show strategies, managing brand experiences, and enhancing audience engagement through compelling content. This role will lead the planning, execution, and measurement of trade shows, conferences, and other industry events to drive brand visibility, customer acquisition, and business growth. Additionally, the manager will oversee content development strategies that support product training, events, and enterprise wide content platforms to ensuring seamless integration across marketing channels and brands within Fortune Brands Innovations.

• Lead the trade show & content engagement COE across FBIN. Integrating teams, establishing best practices and processes across the organization.
• Lead the strategy, tactical and logistical planning as well as project management and execution of events within Fortune Brands Innovation, including but not limited to: national and regional trade shows, industry events, and internal corporate events.
• Provide marketing support for other customer-focused events such as immersive showroom events, customer training, on-site visits, etc. 
• Assist Sales and Marketing in determining which trade shows and marketing opportunities are strategically critical and make recommendations to cross-functional teams based on corporate priorities and goals.
• Plan and execute all aspects of Tier 1 and 2 level trade shows and assigned marketing events from inception through completion, organizing events within company budget and leading all logistical event execution deliverables, including space negotiations and contracts, hotel and travel management, coordination/maintenance of exhibits properties, talent and promotions, etc.
• Manage the overall project including planning, briefs, communications (pre, during, post event), cross-functional and executive meetings, vendor management, execution, budgeting, capital requests, demo and running water vignettes dev, summarization of key learnings, reporting, lead follow-up and ROI analysis of trade shows and events.
• Manage all aspects of exhibits including concepting, structure graphics creation and approvals, exhibit structure and material shipments, product ordering, promotional items planning and pre- and post-show delivery requirements.
• Communicate to internal stakeholders on pre-event plans, daily onsite observations and post-event recaps as required.
• Training Content: Oversee the development of high-quality training materials, including e-learning modules, webinars, job aids, and interactive learning experiences.
• Stakeholder Collaboration: Work closely with SMEs, HR, leadership teams, and other stakeholders to identify training needs and align content with business goals.
• Technology & Learning Platforms: Leverage learning management systems (LMS), authoring tools, and multimedia technologies to deliver scalable training solutions.

What You Will Bring:

• Bachelor’s degree is required; a concentration in Marketing is preferred.
• 8+  years of business experience is required; experience in event planning required. 
• Managerial experience minimum of 5 years.
• Demonstrated ability to define and measure marketing program effectiveness.
• Verified organization, project management and event planning skills; strong understanding of trade show production requirements and timelines; ability to plan, manage and meet deadlines