Adobe Experience Manager Digital Asset Management Librarian

About the Department 

Our Commercial Strategy and Marketing group creates and delivers human-centered experiences, where innovation meets customer-centricity, driving the ultimate experience for our patients. Our focus extends beyond transactions to craft experiences as one fully integrated, aligned and connected organization that puts empathy at the center, powered by insight and foresight.

 

We develop an end-to-end approach to strategy, focusing on every touchpoint that impacts our customers. We leverage data and insights to inform our decision-making processes, ensuring that our strategies are rooted in a deep understanding of customer needs and behaviors. Our 'test and learn’ mindset and approach enables us to iterate rapidly and refine our strategies based on real-world results.

 

We are building an intentional team culture that is made up of diverse skillsets, united by the shared belief that reinvention and learning is what fuels continuous growth. Do you get excited about exploring the unknown? Does the idea of driving value through human-centered design pull you in? Are you ready to experiment with us?

 

The Position

As an AEM DAM (Digital Asset Management) Librarian, your primary responsibility will be managing internal company assets and overall digital asset management which includes taxonomy, indexing, cataloging, archiving, metadata tagging, content management systems, etc. in Adobe Experience Manager (AEM) DAM. The DAM Librarian plays a vital role in the management of assets and orchestration of content delivery across Novo Nordisk's digital landscape. You will work with the AEM team to ensure that all digital assets are properly labeled, categorized, and stored in the DAM system. You will also work with other departments to make sure that the assets are easily accessible and properly utilized.

 

Relationships

Reports to the Associate Director of Content Management; Provides direct support to the Digital Marketing team, HCP/Patient Brand Leads, and Sales.  The position interacts with multiple NNI internal functions such as Brand Managers, Omnichannel teams, IT, Regulatory and Commercial Insights & Analytic, as well as external operational vendors and agencies.

 

Essential Functions

• Drive metadata and taxonomy strategies and approach, considering asset retrieval needs and alignment with business needs
• Develop and oversee content procedure workflows to ensure useful, relevant workflows that meet business needs across the system and across the asset life cycle (ingest to archive)
• Develop and maintain metadata of shared terms with definitions and rationale
• Oversee application of keywords, controlled vocabulary, categories, and other identifying tags to assets to improve accessibility
• Monitor and audit assets to adhere to established governance standards; ensure process standards are being followed for managing assets
• Generate appropriate taxonomy/metadata reports to share with business content owners and governance stewards for regular review and update
• Provide training and ongoing support on the best practices of content import and metadata application to ensure that all content imported into system meets business goals and objectives
• Coordinate and manage all planned enhancements and work with user groups to establish priorities and commitment to planned changes
• Support workflow oversight and ad hoc change implementation to ensure useful, relevant workflows across the system
• Collaborate with other departments to ensure that assets are easily accessible and properly utilized
• Monitor the DAM system to ensure that all assets are up to date and accurate
• Manage and monitor the access and use of digital assets, ensuring brand consistency, compliance, and copyrights
• Coordinate and manage all planned enhancements and work with user groups to establish priorities and commitment to planned changes
• Review and confirm usefulness of s