HCP Marketing Manager I/II - Rheumatology

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Job Description

Talent will be hired at a level commensurate with experience.

The Marketing Manager (MM) will be responsible for numerous executional elements within personal promotion channels supporting RINVOQ RA. The MM will coordinate across both internal and external stakeholders to lead the development, execution, and optimization of variety of tactics delivered by sales professionals to Rheumatologists to drive brand awareness.

The responsibilities of this role are listed below, but may shift based on business needs:

• Create high-impact materials that support strategic objectives. Manage promotional projects within assigned budget.
• Effectively manage projects to deliver high-quality work in a timely fashion.
• Work in a team-based environment, assisting in the development and execution of strategies and leading development of tactics to maximize sales, market share and profitability of the brands.
• Work with internal and external cross-functional groups to ensure integration and consistency of business strategies and regulatory compliance with promotional materials.
• Partner closely with the Rheumatology sales force to develop and roll out comprehensive and effective promotional resources.
• Evaluate the effectiveness of marketing tactics through metrics developed to ensure positive return on investment and achievement of brand objectives.
• Contribute to the development of the RINVOQ RA strategic and tactical plan.
• Understand trends in the Rheumatology marketplace and impact on business using data-driven strategic insights and applying them to the marketing strategy and tactics.
• Operate quickly and decisively in a fast-paced, demanding e