Senior Commercial Strategy Manager

Want to help us bring happiness to the world? Want to join an ambitious and fast growing global biscuits and confectionery business investing heavily in iconic global brands, infrastructure and people? Then this is the place for you.

As proud bakers and chocolatiers and custodians of iconic global brands, we don’t compromise on the quality of ingredients in our products or on the people we hire. We are looking for entrepreneurial spirits who share our passion for bringing happiness to our consumers and who embody our Winning Traits.

To succeed at pladis you need to be purpose-led, resilient and positive to succeed here because we expect pace and agility, we insist on collaboration and demand accountability. If that is your thing, then pladis offers global ambition, a clear Vision and roadmap for success, challenge, and unrivalled opportunities to learn and make an impact

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PURPOSE:

This role supports the execution of pladis NA’s category and commercial strategies, translating brand priorities into actionable channel and customer plans that drive profitable growth.

The Senior Manager Commercial Strategy develops insight-led selling stories, analyzes business performance, identifies opportunities to drive profitable growth, and translates insights into actionable commercial recommendations.

This role partners cross-functionally with Sales, Marketing, Planning, Category Management and Global teams to deliver strong in-market execution, support key commercial priorities, and ensure innovation and commercial strategies are successfully translated into customer execution plans.

KEY ACCOUNTABILITIES AND DELIVERABLES:

Commercial Strategy 

• Support commercialization of brand strategies into channel and customer-specific plans aligned to segmentation priorities.

• Support the integration of innovation into customer and channel plans, ensuring alignment with commercial and regional priorities while supporting innovation volume validation and commercialization planning.

• Develop insight-led selling stories using syndicated data, shopper insights, category trends, and competitive intelligence.

• Analyze business performance across distribution, velocity, pricing, promotion, and assortment to identify growth opportunities and commercial risks.

• Translate data into clear, actionable recommendations that improve in-market execution and support commercial decision-making.

• Manage and continuously enhance weekly and monthly commercial performance reporting, leveraging key KPIs and business insights to identify trends, support business decision-making, and drive continuous improvement.

• Monitor competitive activity, category trends, and customer dynamics to identify whitespace opportunities and inform go-to-market strategies.

• Partner with Commercial Marketing to prioritize customer-specific opportunities and activation strategies aligned with commercial objectives.

• Serve as the commercial strategy representative for Sweets & Snacks Expo, coordinating commercial priorities and partnering with Sales and Marketing to support customer engagement and commercialization initiatives.

Price Pack Architecture Support

• Support pricing and pack architecture analysis to ensure competitiveness across channels and customers.

• Provide data-driven insights and recommendations to support pricing and pack architecture decisions.

• Monitor everyday retail pricing trends, price tiers, and competitive positioning to identify opportunities and maintain marketplace competitiveness.

• Partner with Commercial Marketing to identify customer and channel-specific pack architecture opportunities, recommending optimal assortment and pack configurations aligned with shopper needs, commercial strategy, and customer priorities.

Sales Planning Support

• Assess competitive promotional activity by channel and pack type to identify market gaps and opportunities

• Identify and assess key drivers of performance vs plan and provide actionable recommendations to improve results

• Support innovation forecasting with data inputs and assumptions

• Partner with Sales and Planning to monitor business performance, identify risks and opportunities, and support commercial decision-making