Senior Director or Vice President, Streaming Platforms Market Research

About NRG

NRG is a leading global insights and strategy firm at the confluence of content, culture, and technology.  We stay ahead of what’s next, providing fresh insights to spark new ideas. We’re a trusted partner to our clients, working behind the scenes to bring imagination, depth, and clarity to their biggest challenges—in entertainment, technology, lifestyle, sports, and gaming.  Together, we create with confidence.

We’re proud of our company’s values – these values guide us as we navigate sunny days, gray skies and everything in between:   

•  Do what you love. With conviction.
• Where discovery lives. And impact drives.
• Celebrate difference. Cultivate belonging.
• Big thinking. Collectively inspired.
• Embrace the journey. Be human.

The Opportunity

We are seeking a strategic and innovative Senior Director or Vice President to join and grow our Streaming Platform research practice. This team partners with major streaming platforms to understand key landscape, audience, brand, product and positioning questions.  In this role, you will oversee a range of team members and initiatives across the full primary research project lifecycle from proposal to report delivery.  You will bring your intellectual curiosity, entrepreneurial mindset, and storytelling ability to lead research initiatives that help answer important strategic questions for our streaming clients.

If you enjoy connecting the dots between evolving audience behavior, brand strategy, product features and platform growth—and doing it all while building relationships with forward-thinking clients—this is the role for you.

Your Impact

• Lead all phases of qualitative and quantitative research projects for streaming clients, including proposal, research design, data analysis, and storytelling.
  • Projects could include audience, landscape, product, and brand studies, with methods such as concept and creative testing, product testing, pricing and monetization studies, messaging/positioning evaluation, market sizing, and segmentation.
• Translate research data into clear, actionable insights and recommendations through visual, creative and story-driven reports.
• Develop a strong understanding of each client’s business and industry issues, advising on how to manage research insights programs to inform communications and strategies aligned to their objectives.
• Identify opportunities and contribute to initiatives to grow the Streaming platform practice, including active participation in new business pitches, and proposal development.   
• Develop, maintain, and deepen strong relationships with clients, ensuring their needs and objectives are met through our research offerings.  Ideally, you will come to the table with a personal network of clients that you can leverage on NRG’s behalf.
• Stay up to date with industry trends and best practices in the streaming platform space and incorporate this knowledge into the development of new research solutions.  

Who We're Looking For

• Experience – We’d love for you to have 7+ years’ experience working in consumer research, or in an analyst/strategy role at a media/technology company (ideally some combination thereof, but supplier side experience is a must).
• Your degree(s) – Ideally looking for a B.A./B.S. degree in areas such as Social Sciences, Business, Marketing, Market Research, Statistics, Economics or a related field. Additional degrees are welcome!
• Passion – An enthusiasm for research, data driven approaches, and strategic thinking. You live and breathe all things streaming platforms and you enjoy staying up to date on industry trends and developments. Small talking or deep diving on these topics fuels you.
• Executive presence – Experience in handling complex client issues, providing well-informed strategic counsel, at times under tight time
• Research practitioner – Expert-level understanding and experience with a range of complex qualitative and quantitative research methodologies. Ability to drive thought leadership research to help build NRG’s profile as a trusted and innovative research provider.
• Client-centric – Proven experience nurturing and building relationships with clients, confidently providing strategic guidance to them.
• Business Development mindset– You are excited about proactively driving new business opportunities.
• Leadership – You have a well-developed research acumen and can lead and develop a team. You have no problem helping with decision making related to team management and resourcing. You are a strong collaborator and can pa