Director of Marketing, Industrial Solutions

The Director of Marketing for Industrial Solutions will be a key leader in driving growth for Brady’s core industrial business. This strategic role is responsible for developing and executing a marketing strategy that blends performance marketing with integrated campaigns and sales enablement. The ideal candidate will bring experience in B2B environments, with a strong technical and analytical background, and a proven track-record in demand generation, paid media, SEO, generative engine optimization (GEO), email, direct response/catalog marketing, and content strategy. This leader oversees a high-performing team responsible for generating sales leads, launching products, and developing sales enablement programs that directly support revenue growth. This is an onsite role based at our Global Headquarters in Milwaukee, WI. 

• Develop and execute the go-to-market strategy for the Industrial Solutions portfolio, aligning marketing activities to business objectives that drive measurable revenue and market share growth. 
• Partner with sales and product leadership to align priorities, ensuring marketing directly supports pipeline acceleration and revenue outcomes. 
• Manage and optimize the marketing budget, allocating resources effectively across programs, channels, and product lines to maximize ROI. 
• Lead paid media, SEO, GEO, email, catalog marketing, content, and Amazon initiatives to generate demand and accelerate pipeline. 
• Manage merchandising of Brady’s websites to deliver engaging digital experiences and optimize e-commerce conversion. 
• Leverage technical execution, A/B testing, and analytics to continuously improve marketing ROI and effectiveness. 
• Design and implement marketing programs that support Brady’s diverse selling models, including direct-to-customer and through distributors and channel partners.
• Oversee campaigns, content development, product launches, sales enablement programs, and trade shows to drive pipeline and revenue. 
• Develop and execute account-based marketing strategies targeting key accounts to maximize customer lifetime value.
• Stay abreast of industrial market trends, competitor activities, and customer needs. Utilize market insights to identify new opportunities and refine marketing strategies. 
• Regularly evaluate and refine KPIs to ensure demand generation, e-commerce, content, and integrated marketing efforts are focused on high-value outcomes. 
• Apply advanced analytics and attribution models to optimize spend and resource allocation. 
• Leverage marketing technologies and CRM tools to improve segmentation, personalization, and attribution. 
• Build, mentor, and lead a high-performing marketing team, fostering a culture of accountability, innovation, and continuous improvement.