Mgr., Regional Marketing

As a family company, we serve people and communities. When you work at Meijer, you’re provided with career and community opportunities centered around leadership, personal growth and development. Consider joining our family – take care of your career and your community!

 

Meijer Rewards

• Weekly pay

• Scheduling flexibility

• Paid parental leave 

• Paid education assistance

• Team member discount

• Development programs for advancement and career growth

 

Please review the job profile below and apply today!

This position leads the strategy, planning and execution for store and market level marketing activation - including New Stores/Grand Opening, Remodels, Competitive Market Incursions, among others. Key KPI’s include driving awareness, traffic, customer retention and achieving sales goals. The Manager will serve as the strategic leader and primary marketing and promotional planning contact for Operations Leadership (RVP and Market Director’s) and works with their team and to identify regional opportunities based on sales performance and future competitive marketplace challenges. Works with all levels of leadership across Merchandising, Planning, Pricing, Marketing, Analytics and Operations to bring these plans to life.

Responsible for working alongside the Marketing Leadership team for planning, forecasting and managing Advertising/Marketing expense and supplemental budgets across the department. Close partnership with the Meijer Finance team to ensure accurate and timely financial reporting. Thought leadership, influence, accountability and follow through are critical.

 

What You'll be Doing:

• Directs the strategy, development and execution of marketing and promotional programming related to Grand Openings and Remodels; accountable for tracking performance and marketplace dynamics and directing incremental marketing and promotional investment as needed to ensure success against sales plans; key partner for Regional Group Vice Presidents, Market Directors, and Merchandising and Marketing Leadership, ensuring strategy connection and financial delivery on objectives. 

• Strategically leads multi-functional teams in development of key major marketplace initiatives – centered on driving sales, market share, customer segmentation and health. 

• Proactively identifies and directs store and multi-store competitive response and market opportunity activity including assessment, strategy and plan development, financial review, execution and post-performance evaluation; actively identifies opportunities for optimization and efficiency over time. 

• Responsible for planning, forecasting and aggressively managing Advertising and Marketing Expense and Supplemental expense (excluding labor) across the Marketing department. 

• Partners with Marketing Analytics to understand program results and ROI and recommend strategic direction based on the data. 

• Provides direct leadership for reporting team members, including team staffing, growth and development, evaluation, issue resolution and coaching. 

• This job profile is not meant to be all inclusive of the responsibilities of this position; may perform other duties as assigned or required.

What You Bring with You (Qualifications)

• Bachelor's degree in marketing, communications, journalism, or related field. 

• At least 5 years of experience in marketing or retail with proven track record of delivering successful results. 

• Excellent verbal and written communication skills, with attention to detail and business acumen.