Spring 2026 Intern - Customer Advocacy (MBA)

We are seeking a motivated MBA or other graduate-level student interested in joining our global Customer Advocacy team as an intern in spring 2025. This role offers a unique opportunity to learn the B2B SaaS industry through the lens of our most valuable stakeholders: our customers.  You will learn the basics of program management, and have the chance to assist with the following projects: 

• Implementation of a new MarTech platform

• Building multiple new processes for requesting customer engagement that will give you the opportunity to interface with key stakeholders from many other departments within Workiva

• Event logistics for several high-profile customer events

• The publication process for Workiva customer stories

• Research projects to do with social proof, ROI of content pieces, and other topics as assigned

The ideal candidate is a self-starter, has the ability to take initiative, has excellent research and writing skills, and is a pro-active collaborator and communicator. We are looking for someone who can help Identify business opportunities that enhance operational efficiencies, to accelerate progress toward key business objectives. The internship can be in-person (for a student located near our Ames, IA office) or remote.

What You'll Do

• Measure and report on the performance of customer marketing initiatives

• Support the execution of events, webinars, and community-building activities to align with sales playes and support marketing initiatives

• Support the implementation and deployment of new customer marketing technology. Including data input and migration, testing,  and development of training materials.

• Help manage Workiva’s peer review sites to include; managing review comments and updating of marketing materials associated with award recognition

• Conduct gap analysis for strategic initiatives to identify areas of improvement, prioritize resources, and to align team focus on high-impact opportunities.

• Collaborate with cross-functional teams (Sales, Product, and Customer Success) to help execute customer marketing initiatives. 

• Assist with organization and execution of international customer advocacy efforts, namely in LATAM, EMEA, and APAC

• Support the redesign and organization of Highspot to streamline the sales process and improve discoverability of social proof assets like customer stories, case studies, and testimonials.

• Support go-to-market (GTM) initiatives by embedding customer advocacy across all business functions.

What You'll Need

Minimum Qualifications

• Currently enrolled in first year of an MBA program or similar graduate program or have experience in the work field and are interested in upskill into B2B SaaS Marketing

• Bachelor’s degree in marketing, communications, business, or a related field. 

​

Preferred Qualifications

• 2+ years project management within a large or midsize, preferably global, organization; increased in job responsibilities over the year over year

• Experience facilitating processes that involve multiple teams and stakeholders

• Excellent verbal, written, and interpersonal communication skills

• Ability to set priorities, meet deadlines, and manage multiple projects in a fast-paced, changing environment

• Strong attention to detail

• Ability to research, analyze, and succinctly report data

• Experience with Monday.com, ON24, Adobe Express, Salesforce.com , LookerStudio  a plus

Travel Requirements and Working Conditions

• Reliable internet access for any period of time working remotely, not in a Workiva office

Sponsorship Requirements

• Must be authorized to work in the United States and not require sponsorship now or in the future

When can you expect to hear back?

We are committed to attending all career fairs and recruitment events before closing our positions. That means, this position might be open without updates for a few weeks to give us time to connect with all potential candidates before wrapping