Jobs and Careers

Director of Product Marketing

United Statesfull_timeVerifiedPosted 21 Oct 2025

About the role

Fluidra is looking for a Director of Product Marketing to join our team in Atlanta, GA. WHAT YOU WILL CONTRIBUTE The Director of Product Marketing for the Consumer BU plays a critical strategic role in driving growth and profitability across the NAM Consumer portfolio (e.g. Automatic Pool Cleaners, Sanitizers, Slides), which spans true omnichannel distribution – including but not limited to online, specialty retail, distributors, buying groups, and home centers. This position is accountable for managing a sizeable business by understanding end-user needs, monitoring market and competitive dynamics, and identifying future pipeline opportunities to accelerate growth. Key responsibilities include P&L management, setting strategic business priorities, optimizing the product portfolio and annual assortment for profitability and simplicity, defining product roadmaps, and leading commercialization efforts from concept to launch. The role also leads financial and pricing assessments, guides market research, coordinates with factories, influences brand-building activities, and develops strategic vendor partnerships to secure future innovation. Working closely with Global Product Development, Engineering, Sales, and Marketing, this highly influential position ensures delivery of solutions that achieve revenue, consumer, and customer satisfaction goals while advancing the company’s overall vision and growth. Additionally, you will:

Build organizational capability through coaching, mentoring, and development of the team. Drive recruitment, mentoring, and performance management initiatives while inspiring team to exceed expectations
Translate NAM strategies into an actionable Consumer BU strategic plan based on market and consumer insights.
Ensure a competitive, profitable product range each year based on consumer insights, customer requirements, competitor mapping, and sound business management principles. Ensure product range reflects brand and customer parameters.
Manage P&L in partnership with Finance and SVP/GM
Create and maintain a 5-year product roadmap that addresses unmet/underserved consumer and business needs
Analyze sales, market share, pricing, cost, and profitability data to identify trends and guide tactical decisions. Set pricing strategies and manage costs to achieve revenue and margin goals.
Be the consumer and product expert within the organization; build “claims excellence” capabilities to provide consumers with “reasons to buy” and points of differentiation vs. competitive offerings that can be leveraged by Marketing & Sales.
Coordinate all aspects of new product launches – timely communication, pricing, specifications, forecasting, go-to-market strategy and online presence.
Initiate consumer research and/or analyses to close gaps and inform future activities. Manage overall assortment and product lifecycle, including phase in/out timing and product/platform rationalization decisions.
Partner with Program Management in the execution of the product roadmap to ensure it is in adherence with the internal stage gate process; also partner with Global Product Management regarding decisions on global platforms, models, features, specifications, etc.
Ensure training for sales organizations and coordinate samples and other relevant materials to ensure the successful selling of assigned products.
Actively participate in customer meetings, serving as the product and consumer expert engaged with buyers at key accounts—leading line reviews, supporting initiatives, and aligning closely with Sales to drive results.

WHAT WE SEEK

Minimum of 12+ years of progressive experience in business management, product development, or product management.
Holistic P&L management experience.
Track record of success growing sales and/or market share
Proven experience leading high-performing teams
Strong leadership skills with a proven ability to mentor and develop teams, drive change, build trust, instill confidence, engage and inspire others, work collaboratively, and influence professional relationships throughout the organization, regardless of level.
Demonstrated ability to think strategically and make sound decisions grounded in thorough research and analysis.
Ability to work independently with a pronounced consumer focus
Demonstrated understanding of change as an important tool to reach improved competitiveness.