Senior Specialist, New Verticals - Alcohol

About the Team

The alcohol GM team is responsible for growing DoorDash’s $1.5B alcohol category. This role will sit on this team, supporting our efforts to attract, retain, and grow our consumer base, with a particular focus around occasion and promotion execution, including building our occasion & promo strategy, execution, and building intuition/learnings for how we improve both strategy and execution. 

About the Role

• (Define Strategy: 10% of time) collaborate with GM team to define occasion strategy and approach
• (Lead Execution: 70% of time) support quick executional efforts and manage campaign execution from end to end 
• (Drive Learnings: 20% of time) write campaign retros and identify best practices for future efforts, levering SQL to analyze campaign performance and identify what is working well and what isn’t

We’re excited about you because you are…

Comfortable with ambiguity, moving fast, and getting details right

1. Self-Led - eager to learn with given resources
2. Scrappy - act decisively and independently to get the job done quickly
3. Efficient Operator - bias to action and detail-oriented
4. Detail-Oriented - thorough troubleshooter, willing to invest what’s needed to get the job done right
5. Collaborative - clear & concise at managing updates with cross-functionals and communicating results

Technical Skills: 

• Google Sheets / Excel - proficient. Able to create and manipulate data to report results and understand trends
• Campaign Manager - (learn on job). Able to set up & audit campaigns
• Figma - (can be learned on job). Able to create images for banners and emails using templates. Willing to learn more advanced level to create templates themselves
• SQL - basic understanding. Able to manipulate and write queries to pull performance metrics. The candidate will be given a few SQL exercises for assessment

Knowledge / Experience: 

• Project Management - Able to prioritize an ongoing intake of projects 
• Stakeholder Management - Familiar with daily updates and working with many cross-functionals
• Data Analysis - Able to pull performance across individual campaigns to to compile learnings and incorporate those into future work

Speed and Consistency: 

• This is a daily process – we need someone who’s able to be hands on, available, and all over it

You’re excited about this opportunity because you will…

Weekly cadence: 

• Manage and prioritize an ongoing intake of projects (with manager)

Daily cadence: 

• Communicate with cross-functional teams to address any questions

Example Projects: Typically 1-2 week turnarounds 

• Promo & Marketing Activations
• Creatives (Banners, Emails, Header images) 
• Merchandising Audits/ Campaign management 
• Campaign Performance Tracking and Readouts for leadership

Example Problems to Solve: Throughout contract period

• What marketing levers have the highest ROI? E.g., revenue or new cx earned from banners, carousels, digital flyers etc. for the time invested 
• What are ways to improve efficiency? E.g., by creating templates, reducing steps, re-allocating resources, etc.  

What this role supports differently from Ad Ops / Central Creative team:

• Alcohol experimentation
• Alcohol-specific POV on efficiencies & ROI from each work type 
• Ad-hoc campaigns that require high-trust touch
• Learnings from your work can inform what we request in the future from Ad Ops and Central Creative 

Notice to Applicants for Jobs Located in NYC or Remote Jobs Associated With Office in NYC Only

We use Covey as part of our hiring and/or promotional process for jobs in NYC and certain features may qualify it as an AEDT in NYC. As part of the hiring and/or promotion process, we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound from August 21, 2023, through December 21, 2023, and resumed using Covey Scout for Inbound again on June 29, 2024.

The Covey tool has been reviewed by an independent auditor. Results of the audit may be viewed here: Covey

Compensation

Actual compensation within the pay range listed below will be decided based on factors including, but not limi