Sales Enablement Specialist

Established in 2021, Independence Pet Holdings is a corporate holding company that manages a diverse and broad portfolio of modern pet health brands and services, including insurance, pet education, lost recovery services, and more throughout North America.

We believe pet insurance is more than a financial product and build solutions to simplify the pet parenting journey and help improve the well-being of pets. As a leading authority in the pet category, we operate with a full stack of resources, capital, and services to support pet parents. Our multi-brand and omni-channel approach include our own insurance carrier, insurance brands and partner brands. 

Clarus is an animal health tech company led by a group of passionate industry veterans with deep experience in the vet services & technology space. We are dedicated to revolutionizing the pet industry through innovative, connected solutions that ensure patients and practices thrive.

Job Summary: 

Clarus is seeking a Sales Enablement Specialist who will play a critical role in driving the productivity and effectiveness of our internal and partner sales teams. You will own the development of enablement strategies, sales playbooks, onboarding materials, content, and training programs to ensure our sales team (including partner enablement teams) is equipped with the knowledge, tools, and resources to drive revenue and deliver exceptional customer experiences. This role requires a highly motivated, collaborative self-starter who thrives in a startup environment and has a deep understanding of CRM capabilities, customer journey mapping, and building automation to support sales, onboarding, and implementation.

As part of a small GTM team, you’ll work cross-functionally with Sales, Marketing, Product, and Executive Leadership to design and implement enablement strategies that empower both internal and partner sales teams to succeed. While you won’t have direct reports initially, this role has the potential to evolve into a leadership position as our company scales.

Job Location: Remote - East Coast Preferred

Main Responsibilities:   

Enablement Strategy and Execution:

• Develop and execute a comprehensive sales enablement strategy aligned with business goals to drive revenue growth and improve sales productivity.

• Build and maintain sales playbooks, sales collateral, and customer-facing materials that support the buyer’s journey and improve close rates.

• Create and manage content libraries and ensure the sales team has easy access to up-to-date resources, including pitch decks, case studies, and competitive battle cards.

• Continuously iterate and improve on existing enablement materials to ensure ongoing relevance and impact.

Onboarding and Training:

• Design and lead onboarding programs for new sales hires, including training on product knowledge, sales processes, CRM systems, and customer engagement strategies.

• Collaborate with Customer Success to streamline the handoff process between Sales and Implementation, ensuring a seamless customer experience.

• Identify skill gaps across sales teams and develop targeted training or enablement resources to drive improved performance.

• Facilitate ongoing training sessions, workshops, and knowledge-sharing initiatives to keep the team informed and engaged.

Cross-Functional Collaboration:

• Partner closely with Product Marketing to develop clear, compelling messaging and positioning for all products.

• Work with Product and Customer Success teams to ensure consistent and accurate communication of product features, benefits, and value propositions.

• Collaborate with partner enablement teams to create co-branded materials, training programs, and content to drive partner sales success.

• Engage with the C-Suite and GTM leadership to ensure enablement strategies are aligned with overarching company objectives.

Sales Process and CRM Optimization:

• Optimize CRM workflows and capabilities to drive efficiency in the sales process.

• Build and implement automated resources for sales teams, including templates, email sequences, call scripts, and objection-handling guides.

• Identify gaps in the sales funnel and collaborate with Marketing and Sales to optimize conversion rates and customer engagement.

• Track and report on the effectiveness of enablement initiatives through defined KPIs.

Basic Qualifications:   

• 5+ years of experience in Sales Enablement, Sales Operations, Cus