Strategic Communications & Public Relations M

Job Summary:

The Strategic Communications and Media Relations Manager (SCMRM) plays a crucial role in creating and managing Frontier Nursing University's (FNU) over-arching communications strategy and in crafting the University’s messaging in innovative and compelling ways to elevate the brand. The SCMRM is a key member of the marketing team and the overall advancement team of FNU. 

Supervisor Responsibility:

No supervisor responsibility

Duties and Responsibilities:

• Develop and execute comprehensive University-wide communications and media strategy that engages and informs key stakeholders and ensures cohesive messaging and branding.

• Develop and execute communications plans for all events and initiatives as appropriate in collaboration with diverse stakeholders.

• Lead the planning, creation and distribution of all university blog stories.

• Create University marketing communications calendar.

• Distribute press releases and engage with media contacts. 

• Assist with reputation management and crisis communications planning and execution as needed.

• Create and distribute email marketing communications

• Collaborate with advancement team members and others to plan, create, edit/review, and distribute university newsletters and publications.

• Build relationships with local and national media and journalists to secure articles, stories, and features to spotlight FNU and its community members.

• Secure and coordinate news and media interviews.

• Work with Director and other constituents on media placement and to coordinate and execute media plan including but not limited to TV, radio, podcast.

• Coordinate recruitment or branding focused presentations.

• Monitor and analyze higher ed and competitor communications.

• Serve as university representative for in-person events as needed.

• Provide service to the University through activities such as involvement in FNU shared governance (e.g. committees, workgroups), FNU sponsored activities (e.g. charity drives, community-outreach activities), and/or service to the profession (e.g. presentations, professional organization committee work). 

• Adhere to the elements of the Culture of Caring.

• Other duties as assigned. 

Required Skills/Abilities

• Excellent written and verbal communication skills

• Proficient knowledge of communications and media platforms including social media and email distribution.  

• Proficiency in using personal computer and various office software packages including word processing, video and photo editing, spreadsheet, presentation, calendaring, and email management. 

Education and Experience:

• Bachelor’s Degree required

• 3-5 years work experience in marketing/communications in higher education or related field with a focus in marketing, communications, or media relations.

Physical Requirements:

Sitting long periods of time

Reporting Relationship:

Reports directly to the Director of Marketing and Communications.

Work Location:

Eligible for hybrid telecommuting agreement after 30 days of employment. This position is eligible for up to 3 days per week telecommuting with supervisor approval. 

Versailles, KY

Travel required as needed.