Global Marketing Manager (d/f/m)

Essity is a leading global hygiene and healthcare company. We are committed to improving the quality of life through high-quality hygiene and healthcare solutions. We sell our products and solutions in around 150 countries under many strong brands, including the global market leaders TENA and Tork, as well as well-known brands such as JOBST, Leukoplast, Libero, Libresse, Lotus, Nosotras, Saba, Tempo, Vinda and Zewa.

Are you a natural leader with the ability to develop, motivate and inspire people? Do you also have a strategic mindset and the ability to convert plans into actions? You will lead a team of 3 people and work in a dynamic and international environment, supporting to break stigmas and drive awareness for Compression.

Do you want to break barriers to wellbeing, tear down stigmas and taboos every day? So do we! 

About the Role

We are looking in our business unit Health and Medical for a passionate Global Marketing Manager (f/m/d) for our Compression Therapy category, to join a Fixed Term Position, based in Hamburg, Germany or any other Essity locations.

In this position you will develop and execute comprehensive marketing strategies to drive global growth for Phlebology. You are accountable for delivering strategic plan financial goals (Net Sales & Gross Profit Margin). Based on the strategy, you are responsible for delivering innovative solutions to better meet the needs of our target audience. This role requires a deep understanding of customer and patient/consumer needs, strong leadership skills, and the ability to collaborate with cross-functional teams. 

Your Role

• Develop and implement global marketing plans, including market analysis, competitive intelligence, and strategic initiatives to achieve business objectives. Propose plans for geographic expansion and market access strategy in collaboration with Market Access, Medical Affairs, and Regulatory

• Recommend and propose an innovation pipeline, including launch roadmap and plans

• Oversee assortment and life cycle management, including supply security and cost optimization in collaboration with Product Supply Medical

• Conduct market research to identify trends, customer and consumer insights, and competitive landscape in collaboration with process experts in Customer & Consumer Insight function. Use insights to inform marketing strategies and product development

• Develop brand, manage claims, design packaging, and create value propositions in collaboration with the Brand & Comms Team to ensure consistent brand messaging and positioning across all markets

• Work closely with local marketing teams, sales, R&D, and other departments to ensure alignment and effective execution of marketing strategies

• Manage the global marketing budget, ensuring efficient allocation of resources and tracking of expenditures

• Ensure all marketing activities comply with industry regulations and company policies

You Identify Yourself With

Even if not all of the following points apply to you, we would be happy to get to know you and talk about the possibility of working with you!

• Bachelor’s degree in Marketing, Business, or a related field with passion to work for a purpose-led brand, join a taboo-breaking team and participate in the transformation of Feminine Care

• 8-10 years of experience in global marketing with a focus on strategy and innovation besides experience working in brand / innovation management, in local and global roles with an understanding of a winning strategy and insights, brand architecture, consumer segmentation and market research

• You are a results-oriented self-starter with a track record of making a measurable impact in a fast growth environment, successfully managing competing priorities

• You are as much creative as data-driven with a consumer-first focus, can translate human insights to guide innovation and communications development, have experience in analytics-based decision making, whereas success is measured in business growth and lifetime value

• Ability to influence and get buy-in of key stakeholders in a global matrix organization and effectively manage work across organizational boundaries to get things done in a collaborative way - high resilience and solution-oriented attitude

• Fluent in English, other languages are a plus (e.g. German, Spanish, French)

• 30% of travel time expected

Our Benefits for You

The benefits listed refer to the primary location Hamburg. If you want to start at another location, these may vary. This also applies to a non-tariff