Regional Account Manager - East

Job Description

As the Beyond Meat Regional Account Manager (RAM) - East, you will be responsible for selling & executing key Beyond Meat strategies with the goal of hitting revenue & profit growth targets at a set group of retailers based in US.  You will be equipped with a set trade spend budget to drive said strategies & growth.  You will also leverage brokers, distributors, & other key partners to maximize the impact across your customers. 

A successful RAM deeply understands their retailers & consumers.  Consequently, they build strategic plans that simultaneously grow Beyond’s business, grow the customer’s business, & delight the shopper & execute those plans with excellence.  Their buyers, distributors, & brokers come to them first with opportunities or ideas because they trust the KAM knows exactly what solutions will deliver the most value.  Lastly, because of this robust knowledge & understanding, they actively advocate internally for the strategies, tools, & support that will maximize growth for their customers. 

The RAM - East is critical to achieving our financial goals & furthering our mission.  They will be trusted with developing & maintaining sustainable, profitable businesses at each of your customers.  Occasionally, you will need to navigate headwinds & adversity, creatively utilize available selling tools & resources, & wear multiple hats to ensure successful end-to-end execution.  Grit, determination, leadership, strategic thinking, & a belief in our mission align strongly with the day-to-day responsibilities of the role.  We believe the following actions & behaviors are they key to success as the Regional Account Manager. 

MAJOR ACTIVITIES TO ENSURE ACHIEVEMENT OF KEY RESULTS & DELIVERABLES 

Sell & Execute Key Business Drivers in Line with Beyond Meat National Strategies: 

• Ensure your customers have the right distribution in the right stores at the right time with a focus on Beyond’s core line of products. 

• Actively pursue everyday pricing across the total portfolio that enables the best value (quality & size for the price) vs our competition within each respective market.   

• Design & execute a promotion plan that maximizes profitable growth & unlocks other key business drivers.  Ensure the plan stays within national guardrails & trade spend budget. 

• Create category & shopper minded shelving strategy recommendations where Beyond Meat products are easy to find, highlighted within the category, & always on shelf (limit out of stocks). 

• Build out a detailed annual plan incorporating these & other relevant key business drivers.  The plan should be anchored on where you are today, what your targets are (with check in & completion dates), & what is needed from both Beyond & the customer to achieve success.   

Leverage Tools/Resources & External & Internal Partners: