Loyalty Marketing Analyst

About the Team

At Williams-Sonoma, Inc. our mission is to enhance people’s lives at home.  This mission inspires and drives us, informs our strategy, as well as makes us special. The Loyalty Team supports that mission by leading The Key Rewards, our cross-brand loyalty and credit card programs. Covering beloved brands (including Williams Sonoma, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, West Elm, Mark & Graham, and Rejuvenation) our innovative team powers strategy, marketing, analytics, and operations to build loyalty across every customer touchpoint.  

About the Role

The Loyalty Marketing Analyst will play a critical role in executing initiatives to drive customer loyalty and elevate the customer experience across the Williams-Sonoma, Inc. (WSI) family of brands. You will contribute to the planning, execution, and analysis of performance marketing strategies for WSI’s loyalty program, The Key Rewards, to drive business objectives in stores and across WSI’s eCommerce sites. This role will work closely with internal cross-functional stakeholders, Capital One, and other third parties to develop marketing campaigns and best-in-class customer journeys to drive Loyalty KPIs. 

Through this work, you will help accelerate the growth of our membership, drive incremental customer satisfaction and spend, and unlock the power of our cross-brand portfolio. Ability to adapt to change and work in a fast-paced multi-channel retail environment is a must. A successful candidate will have strong communication skills and have experience in marketing, project management, analytics, and relationship-building -- plus a passion for the Williams-Sonoma, Inc. brands and the home industry. 

 

Responsibilities

• Execute email and digital campaign strategy, including weekly newsletters to members, personalized cross-brand recommendations, and real-time triggers based on transactions.
• Help maintain a loyalty marketing calendar, collaborating with brand teams to bring our cross-brand messages to life. 
• Partner with internal stakeholders, Capital One, and other third parties to develop online and offline marketing campaigns that meet program objectives.
• Write campaign briefs and coordinate omnichannel efforts across digital, print, email, stores, and other channels.
• Collaborate with internal and external partners to identify target audiences, refresh creative, and optimize placements.
• Regularly report on performance, including customer engagement metrics, trends, test results, campaign performance and recommendations for enhancements.
• Track web and email performance metrics to optimize campaigns for highest possible performance.  
• Track competitive and consumer trends to build an innovative marketing roadmap.
• Support ad-hoc marketing projects as needed to support strategic goals for Loyalty.
• Collaborate with smart, motivated team members and stakeholders who are curious and like to innovate.

Criteria

• Minimum of 1-3 years in performance marketing; retail or loyalty experience preferred
• Strong critical thinking skills, combined with excellent written and verbal communication skills
• Analytical, problem-solver, with a high attention to detail
• Strong organization and interpersonal skills; must be able to manage multiple projects across stakeholders & vendors
• Ability to prioritize work in a deadline-driven environment
• Able to see trends and communicate actionable insights from data to a variety of audiences

 Technical competencies required:

• Bachelor’s degree in business, marketing, or a related field
• Proficient with Excel and PowerPoint

 Experience preferred:

• Project Management 
• Familiarity with data Visualization tools (i.e., Domo, Tableau, Adobe Analytics)

The expected starting pay range for this position is $70,000 - $75,000 annually. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities. 

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Our Company

Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of high-quality products for the kitchen and home in the United States. Our family of brands are Williams Sonoma, Williams Sonoma Home, Pottery Barn, Pottery Barn teen, pottery barn kids, Rejuvenation, Mark & Graham, west elm, or Outward. These brands are among the best known and most respected in the industry. We offer beautifully-designed, stylish and functional products for every area of the home, including the kitchen, living