Digital Sales Lead (QSR)

Digital Sales Lead (QSR) – Townsquare Ignite 

* This is an in-field digital media sales position requiring expertise in QSR and a focus on business development and account growth.* 

About Townsquare Ignite:  

Founded in 2010, Townsquare Ignite products and solutions are a combination of our owned and operated digital properties, our proprietary digital programmatic advertising platform, and an in-house demand and data management platform collecting valuable proprietary first-party data, and is the fastest growing revenue and profit driver of Townsquare Media. 

Our Competitive Advantage: 

• First-Party Data Collection: As a large-scale digital content publisher, we collect valuable first-party data from our audience, minimizing reliance on third-party data sources.
• Proprietary Advertising Technology: We offer a proprietary advertising technology platform, including an in-house demand-side buying platform (DSP).
• Integration with Multiple Platforms: Our platform integrates with over 15 digital advertising buying platforms and provides access to all major advertising exchanges and mobile apps.
• Massive Reach: We have access to over 250 billion impressions per day.
• Targeted Solutions and Customer Service: We provide hyper-targeted advertising solutions and offer white glove customer service.
• Multi-Platform Delivery: Our campaigns are delivered across desktop, mobile, apps, connected TV, email, paid search, and social media platforms, utilizing display, video, and native executions.
• Creative Support: We have a full-service design and creative team to help clients craft the right message and develop powerful creative for their campaigns. 

The Digital Sales Lead (QSR) Opportunity:  

Townsquare Ignite is seeking a Digital Sales Lead with a deep understanding of the Quick Service Restaurant (QSR) industry to deliver tailored, results-driven strategies to meet the unique needs of QSR businesses, helping them achieve their marketing objectives and maximize ROI. You will provide full-funnel digital marketing solutions, cultivating new business while growing existing client relationships. 

Responsibilities: 

New Business Development 

• Identify and pursue new business opportunities within the QSR industry, leveraging your expertise to craft tailored digital marketing strategies.
• Build strong relationships with QSR brands, franchises, and local businesses, acting as a trusted marketing partner to solve complex challenges.
• Deliver compelling sales presentations, both virtually and in-person, showcasing how Ignite’s solutions can solve specific QSR business challenges. 

Account Management & Growth 

• Build and nurture long-term relationships with QSR clients, acting as a trusted advisor to meet their unique marketing needs.
• Provide ongoing consultation and strategic guidance, optimizing campaigns to ensure continued growth and maximum ROI for clients.
• Analyze performance reports and provide strategic recommendations to optimize campaigns and drive incremental growth for clients. 

Industry Expertise & Execution 

• Stay ahead of QSR industry trends and digital marketing advancements to inform client strategies and maintain subject matter expertise. 
• Collaborate with internal teams, including creative and analytics, to ensure flawless campaign execution