Manager Corporate Communications

Job Summary

As a leader within the Community Affairs functional team, this Manager role is responsible for overseeing team operations and community sponsorship funding programming and implementation, as well as associated communications and reporting. Works closely with Senior Director of Community Affairs assessing impact, funding's alignment to strategies and reporting. Supports the appropriate director in developing, implementing, and managing the corporate communications function for the organization. Responsible for external and internal communications and possibly marketing initiatives intended to engage consumers and employees based on strategic marketing communications objectives for internal clients. Demonstrates expertise and skill in developing strategic, integrated marketing and communication solutions and implementing a variety of marketing and communications tactics for internal and external audiences. Coordinates messaging across a variety of platforms. Develops strong relationships with internal stakeholders. Responsible for project management, vendor management, communications and marketing planning, and team development. Manages and provides leadership to teams within System Communications & Marketing to develop plans that help accomplish goals and tasks.

Essential Functions

• Supports the appropriate SC&M director in developing, implementing, and managing the marketing and/or communications function for the organization.
• Manages and provides leadership to marketing and communications team to help accomplish goals and tasks. Facilitates the training and continuing education of employees. Provides direction and support to subordinate employees to ensure effectiveness and efficiency. Selects, trains, develops, and evaluates subordinates and initiates personnel actions in accordance with departmental policies and organization philosophy.
• Manages and coordinates system and service line messaging for external and internal audiences across a variety of platforms based on the objectives of specific communications and marketing plans. Platforms may include Spectrum Health website, InSite, social media, corporate publications, advertising and marketing campaigns, public relations, and event communications.
• Participates in coordination and management of plans for 360-degree audience outreach based on objectives set forth in specific marketing and communications plans. Must be a team player with excellent collaboration and problem-solving skills.
• Anticipates client needs, identifies opportunities and solutions, customizes as appropriate matching resources to needs, as well as researches and resolves problems. Manages timelines and budgets as appropriate for department, product, and/or service line, ensuring operations are managed within established guidelines. Supports system and hospital branding and image initiatives. (Expert level)
• Measure the success of marketing and communication activities with data. Utilize the analytics and consumer insights to inform new activities. Hold team accountable to key performance indicators. Implements strategy and execution on human centric design and analytics.

Qualifications

Required

• Bachelor's Degree in Marketing, Journalism, Communications, Public Relations, Management Information Systems, or related field, or an equivalent combination of education and experience.
• 7 years of relevant experience or more including:
  • 5+ years experience in communications, marketing or digital consulting and/or
  • 3+ years experience in people leadership.

• Background in communications, preferably with a large health care system.
• Experience in project management and operational/process improvement.

About Corewell Health

As a team member at Corewell Health, you will play an essential role in delivering personalized health care to our patients, members and our communities. We are committed to cultivating and investing in YOU. Our top-notch teams are comprised of collaborators, leaders and innovators that continue to build on one shared mission statement - to improve health, instill humanity and inspire hope. Join a nationally recognized health system with an ambitious vision of continued advancement and excellence.

How Corewell Health cares for you

• Comprehensive benefits package to meet your financial, health, and work/life balance goals. Learn more here.

• On-demand pay program powered by Payactiv

• Discounts directory with deals on the things that matter to you, like restaurants, phone plans, spas, and more!

• Optional identity theft protection, home and auto insurance, pet insurance