Director, Sales Enablement
Informa Group Plc.About the role
Company Description
Curinos empowers financial institutions to make better, faster and more profitable decisions through industry-leading proprietary data, technologies and insights. With decades-long expertise in the financial services industry and a relentless focus on the future, Curinos technology and analytics ecosystem allows clients to anticipate customer needs and optimize their go-to market decisions in an increasingly competitive market.
Curinos operates under a hybrid work model, with this position based in the Greater New York, Chicago, or Boston metropolitan areas.
Job Description
Job Description
The Director of Sales Enablement is a strategic and operational leader within the Commercial Operations organization, responsible for designing, building, and operationalizing a scalable enablement ecosystem that empowers Curinos’ commercial teams to sell with confidence, consistency, and impact. This role drives the strategy, tools, and programs that elevate sales performance, improve win rates, and enable seamless go-to-market execution through close collaboration with Commercial, Marketing, and Product leadership.
The Director will lead a small team and a broad network of matrixed partners across the commercial organization, ensuring that every sales motion—from new logo acquisition to account expansion—is supported by a clear, data-driven enablement framework. Success will be measured by measurable increases in win rates, sales productivity, and overall revenue performance.
Key Focus Areas
1. Enablement Strategy and Design
- Develop and execute a comprehensive enablement strategy that aligns with Curinos’ commercial priorities and growth goals.
- Define the frameworks, tools, and content systems that equip sales teams with timely, actionable insights to drive performance.
- Partner with Revenue and Product leadership to embed enablement programs across the entire customer lifecycle, ensuring tight linkage between GTM strategy and field execution.
2. GTM and Sales Campaign Activation
- Build and operationalize cross-functional sales campaigns that support new product launches, cross-sell initiatives, and account expansion.
- Ensure consistent execution through aligned messaging, sales plays, and performance tracking.
- Collaborate with Marketing to translate product value propositions into field-ready tools, playbooks, and talk tracks.
3. Talent Development and Onboarding
- Design and oversee scalable onboarding and continuous learning programs for sellers and sales managers.
- Partner with the People organization to integrate capability development, coaching, and career pathing into the commercial operating model.
- Measure readiness, adoption, and impact through enablement analytics and performance dashboards.
4. Tools, Technology, and Insights
- Champion the enablement technology stack (e.g., Salesforce, Highspot, Gong) and drive adoption of tools that enhance seller efficiency and visibility.
- Define data-driven insights to measure enablement ROI, sales effectiveness, and campaign performance.
- Partner with Revenue Operations to ensure systems, processes, and reporting enable a unified commercial rhythm.
5. Cross-Functional Leadership and Collaboration
- Serve as a key partner to Commercial, Marketing, and Product leadership, ensuring alignment between strategy, execution, and outcomes.
- Lead 1–2 direct reports and coordinate a matrixed team of content, training, and operations contributors.
- Foster a culture of executional excellence, collaboration, and continuous improvement across the enablement ecosystem.
Qualifications
- 8+ years of experience in Sales Enablement, Commercial Operations, or GTM Strategy, with proven success driving measurable sales performance outcomes.
- Deep understanding of sales processes, methodologies, and SaaS-driven GTM motions, preferably within data, analytics, or financial technology sectors.
- Strong capability in enablement strategy design, including playbook creation, campaign planning, onboarding, and content lifecycle management.
- Demonstrated ability to lead through influence, working cross-functionally across Marketing, Product, and Sales.
- Proven track record utilizing enablement tools and technologies, such as Salesforce, Highspot, Seismic, and Gong.
- Excellent project management skills; able to prioritize multiple initiatives, build scalable systems, and deliver high-impact programs on time.
- Exceptional communication and storytelling abilities, with the ability to translate complex concepts into actionable field guidance.
- Experience building and leading small teams, mentoring talent, and fostering high-performance cultures.
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