Operations Lead, Brand & Product Experiences and Community Engagement

Job Description

The Operations Lead, Brand & Product Experiences and Community Engagement is a highly detail-oriented operations professional responsible for the meticulous planning, organization, and execution of diverse brand and product experiences, as well as community engagement initiatives. This role is central to transforming creative ideas into tangible, impactful events that drive brand awareness, consideration, sales, and positive optics for General Motors. 

The Operations Lead will utilize strong organizational skills and leverage a suite of tools, including Microsoft Suite, Google Suite, and AI technologies, to streamline processes, manage logistics, and effectively socialize initiatives and outcomes to leadership and cross-functional partners. This role demands strategic thinking, exceptional cross-functional collaboration, and the ability to manage complex projects with a focus on operational excellence and a deep understanding of GM's business objectives and community impact. 

Key Responsibilities 

• Lead the operational planning and execution of external and internal brand and product experiences, events, and community engagement initiatives from concept to completion. 

• Develop comprehensive operational plans, timelines, and budgets, meticulously tracking progress and managing resources to ensure successful delivery. 

• Manage a wide array of vendors, including those for venues, catering, audio/visual services, transportation, entertainment, and decor, ensuring all contracts and deliverables meet established standards and budget. 

• Utilize advanced organizational tools, including Microsoft Suite (e.g., Excel for budgeting and tracking, PowerPoint for presentations), Google Suite (e.g., Docs, Sheets, Calendar for collaboration), and AI tools to optimize planning, scheduling, communication, and reporting. 

• Serve as the primary operational liaison, effectively communicating detailed plans, progress, and insights to leadership, internal stakeholders, and cross-functional teams to foster alignment and support. 

• Develop and implement efficient registration and communication processes for all experiences and events, ensuring a seamless participant journey. 

• Identify, evaluate, and implement best practices in event operations, community engagement, and experience design, continuously seeking innovative solutions. 

• Oversee all logistical aspects, including travel arrangements, accommodation, on-site management, and post-event analysis. 

• Work collaboratively with creative teams to understand their vision and translate it into actionable operational plans, ensuring ideas are executed with precision and impact. 

• Manage multiple projects simultaneously, prioritizing tasks and adapting to changing requirements in a fast-paced environment. 

• Analyze event data and feedback, using insights to inform future operational strategies and demonstrate ROI for brand initiatives. 

Qualifications 

• Minimum 5+ years of experience in operations management, event production, brand experiences, or community engagement, with a strong emphasis on detailed execution. 

• Proven expertise in project management and organizational skills, capable of managing complex timelines, budgets, and cross-functional teams. 

• Advanced proficiency in Microsoft Suite (Excel, PowerPoint, Word) and Google Suite (Docs, Sheets, Calendar, Drive). 

• Demonstrated ability to identify and leverage technology, including AI tools, to enhance operational efficiency and reporting. 

• Exceptional critical thinking and problem-solving abilities, with a proactive approach to identifying and mitigating risks. 

• Must be a creative, team-oriented, self-motivated, hardworking leader that is always searching for a better way to do things – external perspective. 

• High attention to detail and organization. 

• Great people/communications skills to interact with vendors, internal and external clients, senior leaders. 

• Excellent writing and verbal communication skills to articulate complex operational details and socialize creative ideas effectively and concisely. 

• Ability to work within a budget and on tight timelines. 

• Ability to remain calm and focused in high-pressure situations. 

• Flexibility to travel up to 50-percent for scouting trips and event/experience support. 

Compensation:

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