Associate Director, Marketing Operations

 

 

⚡️ Why Altium?

Altium is transforming the way electronics are designed and built. From startups to world’s technology giants, our digital platforms give more power to PCB designers, supply chain, and manufacturing, letting them collaborate as never before.

• Constant innovation has created a transformative technology, unique in its space
• More than 30,000 companies and 100,000 electronics engineers worldwide use Altium
• We are growing, debt-free, and financially strong, with the resources to become #1 in the EDA industry

About the role: 

We are looking for an organized, strategic, and detail-oriented Director of Marketing Operations to join our team. The ideal candidate will have deep expertise in marketing operations, analytics, and technology, with a strong ability to optimize processes and improve marketing efficiency. This role will report directly to the VP of Marketing and work closely with senior leadership, marketing, sales, and other cross-functional teams. The Director of Marketing Operations will drive the development and execution of scalable processes, systems, and metrics to support the marketing team’s objectives and growth.

This position requires a strategic thinker with a track record of implementing marketing technologies and operations frameworks, combined with strong analytical and problem-solving skills. The Director of Marketing Operations will ensure the marketing team operates efficiently and effectively, focusing on continuous improvement and delivering measurable results.

 A day in the life of our Associate Director, Marketing Operations:

Operational Strategy & Planning:

• Develop and execute a comprehensive marketing operations strategy that aligns with the company’s overall business goals and supports marketing and sales initiatives
• Define and implement processes for marketing planning, budgeting, and performance management
• Collaborate with cross-functional teams to ensure alignment of marketing strategies with overall business objectives

Marketing Technology & Infrastructure:

• Manage and optimize the marketing technology stack, including CRM, marketing automation, analytics, and other marketing tools
• Ensure seamless integration of marketing systems with other business systems, including sales and customer support
• Evaluate and implement new marketing technologies to enhance capabilities and drive efficiency

Data & Analytics:

• Develop and maintain a robust marketing analytics framework to measure the effectiveness of marketing activities and campaigns
• Provide actionable insights and recommendations to the marketing team based on data analysis and performance metrics
• Establish and track key marketing metrics and KPIs, generating regular reports for senior leadership

Process Optimization:

• Identify and implement best practices for marketing processes, focusing on scalability, efficiency, and continuous improvement
• Develop and manage workflows for campaign planning, execution, and reporting, ensuring consistency and quality across all marketing activities
• Collaborate with the sales team to optimize lead management processes, ensuring timely and effective lead handoff

Team Leadership:

• Build and lead a high-performing marketing operations team, providing guidance, mentorship, and professional development opportunities
• Set clear goals and performance metrics for team members
• Foster a collaborative and innovative marketing culture

Cross-Functional Collaboration:

• Collaborate with marketing, sales, product development, and other departments to align marketing efforts with overall business objectives
• Drive collaboration with the digital marketing team (Paid/SEO) to ensure data-driven optimizations and performance improvements

Market Trends & Innovation:

• Stay current with marketing operations trends, technologies, and best practices
• Identify and implement innovative strategies and tools to enhance marketing operations and drive results
• Use data-driven insights to inform marketing strategies and optimize processes

Who We’re Looking For

• Bachelor’s degree in marketing, business, or a related field (Master’s degree preferred)
• Proven experience in marketing operations leadership roles, ideally with a minimum of 6-8 years of progressive marketing experience
• Strong understanding of marketing technologies, data analytics, and process optimization
• Excellent