Regional Marketing/Proposal Lead

Brown and Caldwell has an opportunity for a full-time Lead Marketer in our growth-oriented engineering, environmental consulting, and construction firm.

Our purpose is to make a difference by positively impacting our people, our clients, the communities we serve, and the environment. We achieve this by attracting and retaining the best talent, keeping our workforce healthy and engaged, and creating highly collaborative environments for our employees. Join us, and you will find a home where you can do your best work, reach new levels of expertise, and make a positive impact on our environment and our world alongside 2,000 employee-owners nationwide. We’ll provide you with a fast-paced and challenging work environment, and you’ll have fun along the way.

The position is ideal for candidates with a passion for strategic business development, creative thinking, and pursuit development. We are looking for candidates who are self-driven, efficient with deadlines, and able to work effectively with diverse teams of engineers, marketers, and design staff to create persuasive and standout deliverables. The successful candidate will partner and work closely with our MidAtlantic Area sales and marketing team to support our business objectives. The role will include tracking opportunities; creating compelling proposals, presentations, and marketing materials; and maintaining systems and tools to promote overall efficiency and effectiveness. The position provides a variety of sales and marketing support functions as outlined below.  

Detailed Description: 

As a MidAtlantic Area Lead Marketer, you will play a key role in supporting Brown and Caldwell’s sales and marketing program —advancing client relationships and pursuits and contributing to strategy development to grow and achieve sales goals in the MidAtlantic market. You will serve as the main point of contact for marketing activities in the Area, partnering with the Area Marketing Manager and Area Leader to implement successful marketing processes and win new work. You will also support the Regional Marketing Director with marketing efforts across the Eastern Business Unit as needed.

Primary responsibilities include:

Strategic Client Development. Support BC’s strategic planning efforts to advance key target clients and secure new business. Specific responsibilities include:

•  Support client service teams (CST) in the MidAtlantic area, with clients in Virginia and North and South Carolina. Additional CSTs to be added under the direction of the Area Leader and Area Marketing Manager.
•  Facilitate and participate in client account analysis discussions, strategic client planning, and other growth initiatives.
•  Research broader issues impacting our clients, market and area trends relating to our business, and competitors interfacing with core clients.
•  Support external civic engagement activities including conferences or other organization support, community events, and other communication-driven initiatives.
•  Write/edit staff resumes and project descriptions.
•  Participate in client meetings, brown bags, or other client facing activities, as needed.
•  Create brochures and brown bag materials, and coordinate with Corporate Communications to help implement public relations campaigns as needed.

Plan to Win (PTW™). Lead the sales and marketing process to prioritize and position for multiple concurrent pursuits. Responsibilities include:

•  Lead key strategic opportunities. Guide and drive PTW™ activities to ensure positioning through proposal, interview, and debrief using the PTW™ approach.
  (Note: PTW™ training will be provided to Lead Marketer within first several weeks of onboarding)
•  Provide support to CST, Sales Leaders, and other team members as identified with the PTW process on a one-on-one basis by partnering on pursuits.
•  Provide input on Go/No Go decisions.
•  Manage and assist with strategy development, writing, formatting, editing, and review to ensure compelling messages and quality production.

Sales Planning and Reporting. Assess key metrics at office level, reporting trends and results against goals, as well as supporting business planning efforts. 

Training. Assess staff sales and marketing expertise and develop and implement needed educational sessions on sales and marketing related topics.

Maintenance of Marketing Information. Create, update, and maintain all regularly used proposal information. Use systems and tools to share debrief information and best products. Support the development of best practices, tools, and marketing systems. Support updating sales and marketing information in WorkSmart including driving data integrity.

 Desired