Field Marketing Manager, West

COMPANY DESCRIPTION
At Beyond Meat, we started with simple questions. Why do you need an animal to create meat? Why can’t you build meat directly from plants? Thus, we make plant-based meats that allow families to eat more, not less, of the traditional dishes they love while feeling great about the health, sustainability, and animal welfare benefits of plant protein. Our goal is to bring exciting change to the plate—and Beyond.
At Beyond Meat, we are focused on raising the bar on talent. We are dedicated to shaping an inclusive culture that drives excellence, innovation, and results by enabling talent acceleration and development, engagement, and the employee experience. 
The Field Marketing Manager will play an influential role within the Beyond Meat Field Marketing Team, helping to promote and push the limits of what the field marketing team can achieve. At Beyond Meat, we have learned that “Tasting is Believing” when it comes to our products, and sampling is our best vehicle to win consumers. The objective of the Field Marketing Manager is to build grassroots consumer buzz and excitement for The Beyond Meat brand with a great product / brand experience.
The Field Marketing Manager’s primary role will be to provide expertise, guidance, and leadership through daily interactions with the regions’ Brand Ambassadors. This position will be responsible for program management within the designated markets, demo / experiential event management, trade shows, conferences, and reporting. The position will collect and share key learnings, best practices, and present efficiencies as we expand into and develop new territories. This position reports to the National Field Marketing Manager.

Tasks, Duties, General Responsibilities

• Manage Beyond Meats marketing activity in the region with tools to measure and track accountability, including budget, product, and asset inventory.
• Own all event sponsorships, permits, negotiations, logistics, and activations within the region.
• Manage budget allocation for the markets in the region in relation to organization scorecard goals and activation expectation
• Understand the dynamics in the markets of the region, providing insight and direction to develop marketing solutions to promote and build the Beyond Meat brand
• Work closely with the National Field Marketing Manager, and Sales counterparts, Distribution Partners, and Retailers to establish and implement successful marketing programs, campaigns and materials to profitably increase market share for Beyond Meat.
• Hire, Train, and Manage team of Brand Ambassadors responsible for in-store demos, merchandising, event activations, trade shows, and experiential campaigns. 
• Keep abreast and report on products, category, innovation, market conditions, competitive activities, advertising, and promotional trends.
• Identify opportunities to improve consumer experience both in store and in the market.
• Build relationships with Micro-Influencers, Event Organizers, and Properties.
• Other related duties as assigned.

Supervisory Duties

• Manage a team of 7-10 Brand Ambassadors, Food Truck Operators, and Team Leads

Education, Technical Skills and/or Previous Experience

• Experience leading a field marketing team and managing remote employees
• University degree with 4+ years of experience in Field Marketing
• At least 2 years of relevant CPG marketing experience preferred
• Fluency with Google Suite and MS Word, Excel, and PowerPoint required

Other Qualifications

• Valid driver’s license required.
• Demonstrated consumer-led mindset, while also able to take other stakeholders’ perspective (shopper, retail partner, BYND management, etc.)
• Strong planning, project management, analytical, communication, and presentation skills. 
• Working knowledge of Importer and Distributor relationships
• Detail-oriented, extremely organized, and able to juggle multiple tasks in a timely manner, with minimal supervision
• Ability to establish good relationships and credibility with store managers, customers, and brokers. 
• Excellent managing time, priorities, and expenses
• Creative problem-solver and strategic thinker who bring passion, enthusiasm, and fresh ideas
• Team player and flexible

Work Environment

• In-office at our El Segundo, CA location
• Communication-using computer and phone
• Potential for significant travel (1-2 weeks/month)
• Ability to lift 50 lbs

The starting annual base pay for this role is between USD 85,000 and 90,000.  The actual base is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands.  The base pay range is subject to change and may be modified in the future. The role may al