Area Marketing Specialist

Objective

Our Detroit area is seeking an exceptional Area Marketing Specialist to join our busy team to support our partner practices. 

The Area Marketing Specialist is responsible for creating, managing, and executing marketing plans for assigned practices. This role focuses on conducting face-to-face outreach to drive growth in practice volumes and revenue, adhering to Partner Practice Marketing Standard Operating Procedures 

Your Responsibilities 

• Execute in-person referral outreach in line with the marketing strategy 
• Categorize referring practices (A-D) based on referral numbers and submit analysis quarterly 
• Collaborate with the practice to develop annual marketing plans with monthly activities 
• Adhere to budget constraints to ensure growth 
• Monitor and manage marketing expenses, focusing on ROI 
• Ensure accurate and timely expense submissions to finance 
• Track and report monthly performance on key indicators, optimizing tactics for growth 
• Conduct monthly meetings with doctors 
• Attend monthly S1P Partner Practice Marketing meetings 
• Send weekly email updates to doctors and team members 
• Maintain regular touchpoints with the practice leader or RDO 
• Support the maintenance of market strategies, including earned, owned, and paid media 
• Assist in digital strategy development, social media management, and co-management of the practice’s website 

As one of the essential members of the team, you will also help to facilitate/coordinate other responsibilities as assigned. 

 

Your Background 

You are a resourceful area marketing specialist who loves building and developing relationships via multiple channels (in-person, digital, and print). You're excited by the prospect of a patient leaving your office in a healthier, stronger, and more comfortable / happier being, each and every day. You’re a kind, passionate and collaborative problem-solver who can proactively adjust to shifting priorities and values the chance to make an important impact. 

Requirements:

• In-person marketing and relationship management experience 
• Ability to travel locally and domestically 
• Ability to work independently and as part of a team in a dynamic environment 
• Strong project management, event planning, and client stakeholder management skills 
• Budget management and P&L experience 
• Advanced skills with CRM, Excel, PowerPoint, and other applications 
• Excellent communication, interpersonal, and supervisory skills 
• Experience in a corporate environment with complex business processes 
• Strategic thinking with strong tactical and organizational execution 
• Bachelor’s degree or equivalent combination of education and experience (Preferred) 
• 3 years of experience in referral-based marketing required (healthcare preferred) 

If this sounds like you, you will fit right in with the team! 

 

 

Benefits:

• 5% Bonus Potential
• BCBS Medical & Dental insurance Options 
• VSP Vision Coverage      
• Complimentary Life Insurance Policy (employee only)
• Short-term & Long-Term Disability   
• Pet Insurance Coverage  
• 401(k) plan w/match options
• HSA / FSA Account Access 
• Identity Theft Protection 
• Legal Services Package 
• Hospital/Accident/Critical Care Coverage 
• Paid Time Off   

 

 About Us:

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