Channel Manager

Why Badger Meter?
 

Badger Meter is a leading global water technology company, with a mission to preserve and protect the world’s most precious resource.  For more than 100 years, cities and businesses have utilized our innovative and trusted solutions to enhance operational efficiency and conserve water while making it more affordable, clean and resilient.  Just like every drop counts, at Badger Meter every employee counts because our contributions have a lasting impact on the world!

Here at Badger Meter, we believe that our approach to diversity, equity, and inclusion is the very foundation of our success. Our commitment is reflected in our core values, where we strive to create an environment that celebrates differences, encourages innovation, and ensures that every voice is celebrated and appreciated.  

We understand that a diverse team brings a variety of perspectives and ideas, which ultimately fosters creativity and excellence. Badger Meter provides opportunities for career growth and development for every employee by creating a supportive and inclusive workplace where they can make meaningful contributions while preserving the world’s most precious resource. 
 

What You Will Contribute:
 

The Channel Manager is responsible for achieving revenue and margin targets through the strategic direction, performance, and management of authorized distributors. This role ensures distributor alignment with company objectives by establishing sales strategies, managing distributor relationships, and driving their success within assigned territories. The Channel Manager also collaborates with the marketing department to optimize lead generation efforts, oversees distributor performance, and implements training and development initiatives.

Job Duties:

• Oversee the performance and management of authorized distributors within the assigned region to ensure alignment with sales objectives.

• Develop and maintain strong distributor relationships to foster collaboration and achieve sales targets.

• Monitor distributor compliance with company policies, pricing strategies, and brand standards.

• Address and resolve distributor-related challenges and implement strategies for improvement.

• Establish sales objectives by creating sales plans and quotas for distributors, aligned with national objectives.

• Assist distributors with presentations to key prospects, target accounts, and customers to drive sales growth.

• Respond to customer and distributor inquiries, RFPs, and bid requests in a timely and professional manner

• Identify knowledge gaps within distributor teams and provide training programs to address them.

• Provide ongoing coaching and support to distributors to enhance their sales effectiveness.

• Contribute distributor sales information and recommendations to strategic plans and reviews.

• Implement productivity, quality, and customer-service standards to achieve sales operational objectives.

• Resolve issues, identify trends, and propose improvements to distributor management systems.

• Monitor and communicate changes in competitor strategies, pricing, and new product introductions to the sales and marketing teams.

• Support distributors with competitive intelligence to strengthen their market position.

• Maintain pricing strategy and prepare detailed business cases for special discounted pricing.

• Perform the first review of pricing requests in Fastrack.

• Regularly review distributor performance metrics and provide updates on their progress toward sales targets.

• Develop and implement corrective action plans for underperforming distributors as needed.

• Achieve sales financial objectives by forecasting requirements, preparing annual budgets, scheduling expenditures, analyzing variances, and initiating corrective actions. ​

• Clearly convey expectations and updates to distributors and stakeholders.

• Up to 50% travel required.

Education and Experience:

• Bachelor's degree in Business, Communication, Information Systems, or related field strongly preferred.

• 5+ years of related experience desired; experience including experience managing distributor relationships.

• Experience in the water industry is a plus.

Qualifications:

• Advanced proficiency in Microsoft Office preferred; basic knowledge required

• Advanced proficiency with CRM software preferred; basic knowledge required