Marketing Lead, Philips Ambulatory Monitoring (AM&D) - ePatch

Job Title

Marketing Lead, Philips Ambulatory Monitoring (AM&D) - ePatch

Job Description

Philips Ambulatory Monitoring Marketing Lead – ePatch

We are seeking a dynamic and results-driven Business Marketing Manager to lead the creation and execution of the marketing strategy for our Philips Extender Holter – ePatch Solution within a broader product portfolio. In this role, you will be responsible for positioning our products effectively, generating demand, and empowering the sales team to drive revenue growth.

As a key marketing leader, you will develop and implement impactful B2B growth, sales enablement, and demand generation strategies that enhance market visibility, increase customer engagement, and drive lead acquisition. Your efforts will focus on expanding brand awareness, capturing new business opportunities, growing market share, and fostering long-term customer loyalty.

Your role:

• Develop and execute the marketing strategy to elevate the Philips Ambulatory Monitoring Portfolio and Philips Extended Holter – ePatch within the larger product portfolio.
• Conduct thorough competitive analysis to identify market trends, customer preferences, and competitor strategies, ensuring our product positioning and marketing initiatives remain differentiated and aligned with industry dynamics.
• Drive demand generation through innovative and engaging marketing campaigns, enhancing lead flow and sales enablement.
• Strengthen customer relationships, driving share of wallet and increasing brand loyalty.
• Monitor and analyze performance metrics to measure the effectiveness of marketing efforts and continuously refine strategies for growth.

You're the right fit if:

• You have 8+ years in healthcare B2B marketing with proven experience and success in scaling demand generation programs through technology, database management and multi-omni-channel strategy
• You have a Bachelor’s degree required; MBA preferred
• You have direct experience designing, executing and measuring a content marketing strategy and are a data-driven marketer with strong analytical skills, incredible attention to detail and an ability to translate data into actionable recommendations
• You have experience with online and offline channel mix, exceptional written and verbal communication skills with the ability to proficiently write targeted and compelling marketing content
• You have a start-up mentality with the ability to navigate a large organization. You must be positive-minded, team-oriented, diligent, relentless, organized, timely and detailed-driven.

How we work together

We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week. Onsite roles require full-time presence in the company’s facilities. Field roles are most effectively done outside of the company’s main facilities, generally at the customers’ or suppliers’ locations.

This is an office role.

About Philips

We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help improve the lives of others.

• Learn more about our business.
• Discover our rich and exciting history.
• Learn more about our purpose.
• Learn more about our commitment to diversity and inclusion.

Philips Transparency Details

The actual base pay offered may vary within the posted ranges depending on multiple factors including job-related knowledge/skills, experience, business needs, geographical location, and internal equity.   

The pay range for this position in Malvern, PA is $114,000 to $196,000

The pay range for this position in Cambridge, MA is $122,000 to $209,000

In addition, other compensation, such as an annual incentive bonus, sales commission or long-term incentives may be offered.  Employees are eligible to participate in our comprehensive Philips Total Rewards benefits program, which includes a generous PTO, 401k (up to 7% match), HSA (with company contribution), stock purchase plan, education reimbursement and much more.  Details about our benefits