Assistant Marketing Manager, Super Cruise

Job Description

This role is categorized as hybrid. This means the successful candidate is expected to report to GM Global Technical Center three times per week, at minimum.

The primary purpose is to drive adoption of Super Cruise with our current and potential OnStar customers. Job responsibilities include being the marketing lead for the product, product roadmap, customer, competition, and the segment dynamics. You will work with demand spaces, identify market trends, create appropriate packaging and prepare for the next generation of technology while working cross-functionally to support the business objectives. This position reports to the OnStar Marketing Manager.

• Develop product messaging, collaborate with cross-functional teams on product roadmaps, positioning, claims and looking at the competitive landscape for Super Cruise
• Leverage marketing information, segment trends and competitive facing material to uncover key consumer insights, and competitive opportunities
• Ensure all consumer communications, dealer communications, press releases, playbook, dealer order guides, etc. are messaged effectively and include correct product information
• Collaborate with Centers of Expertise (Media, Site, Social, CRM, Sales, Product, CX, UX, and Finance) to further refine strategies and plans
• Interface with the research community to develop and leverage insights for current and future product with leadership reporting for awareness and strategic decision making
• Participate in trade-off decisions/conflict resolution between Centers of Expertise (Brands, Product, Finance, Nameplates) 
• Develop messaging based on critical product attributes and market trends to provide foundation for consumer, dealer, wholesale, and media messages
• Leverage strong Data & Analytical skills to develop recommendations and POVs for current and future vehicle product, in collaboration with marketing and data analytics teams
• Implement innovative strategies to elevate the customer experience, to achieve brand goals
• Provide product intel that will help influence creative work in terms of scope, key messages, and customer target; all within the context of OnStar positioning
• Support product fundamentals such as naming, positioning, messaging guidelines, and other foundational materials for existing, enhanced, and new products (<1 year away)
• Support Global integration for connectivity products as they expand

Additional Job Description

Requirements:

• Bachelor’s degree required
• 4-6+ years of product marketing or marketing experience
• Proven working experience in project management 

Skills and Abilities:

• Ability to work well in a complex team environment
• Ability to work effectively with others 
• Ability to effectively manage multiple assignments and prioritization to meet deadlines
• Ability to synthesize data into critical information
• Ability to make/recognize effective trade-off decisions that balance multiple considerations
• Excellent oral and written communications skills 
• Highly developed presentation skills both in the development and delivery of presentation
• Proven ability to use complex data to form in-depth analytical insights
• High level of expertise within Microsoft Office Suite, specifically Excel and PowerPoint
• Ability to travel, less than 10% domestically
• Diverse marketing experiences preferred. Packaging, positioning, research, and pricing experience a bonus 

This role may be eligible for relocation benefits.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE

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