Senior Manager Marketing Operations

We exist for workers and their employers -- who are the backbone of our economy.  That is where Centivo comes in -- our mission is to bring affordable, high-quality healthcare to the millions who struggle to pay their healthcare bills.

Summary of role:

We are seeking a Senior Manager of Marketing Operations to lead and enhance our marketing infrastructure, processes, and analytics. This is a key leadership role responsible for managing HubSpot, ensuring data accuracy, optimizing lead management, and driving marketing performance through strategic planning, process improvements, and cross-functional collaboration. The ideal candidate is a strategic thinker with hands-on expertise in marketing operations, technology, and analytics, coupled with proven leadership skills.

Responsibilities:

Strategic Planning and Execution

• Serve as the primary administrator and owner of HubSpot, overseeing data, lead management, and marketing campaign attribution processes.

• Manage lead processes, including analytics, attribution, scoring and enrichment, qualification, and dynamic routing across multiple regions, verticals, and segments.

• Develop and implement marketing operations strategies aligned with overall marketing and business objectives.

• Provide thought leadership in leveraging marketing automation tools and data insights to create impactful campaigns and initiatives.

• Strategically oversee account-based marketing (ABM) strategies in collaboration with cross-functional teams.

Team Leadership and Development

• Lead, mentor, and develop a high-performing marketing operations team.

• Foster a collaborative, innovative, and results-oriented team environment.

Process Improvement

• Identify and implement process enhancements to improve efficiency and effectiveness across marketing operations.

• Develop and maintain standard operating procedures (SOPs) for marketing processes.

• Collaborate with Sales Operations to create end-to-end process alignment.

Data and Analytics

• Oversee marketing analytics centered on HubSpot and Salesforce, refining reporting systems and providing actionable insights to improve marketing performance.

• Track and report on the marketing funnel, including volume, velocity, conversion rates, and average value across key dimensions.

• Ensure data accuracy and integrity across all marketing systems and platforms.

• Track and analyze key performance indicators (KPIs) to evaluate marketing efforts' effectiveness, efficiency, and attribution.

Cross-functional Collaboration

• Partner closely with sales, product, demand generation, field marketing, partner marketing, engineering, and business intelligence teams to align on marketing initiatives.

• Act as a liaison between marketing and IT to manage technology needs and projects.

Compliance and Governance

• Ensure compliance with industry regulations, company policies, and internal controls for all marketing activities.

• Manage data privacy and security in line with legal requirements and company policies.

Qualifications:

Required Skills and Abilities

• 5-8+ years of experience in marketing operations, including 2+ years in a leadership role managing direct reports.

• Proficient in HubSpot administration.

• Strong strategic thinking with the ability to delegate tasks effectively.

• Excellent interpersonal skills, with the ability to translate business needs into technical processes across marketing, sales, finance, and learning and development teams.

• Proven experience in launching high-visibility marketing automation and CRM projects successfully.

• Ability to prioritize and manage multiple projects simultaneously in a fast-paced environment with a high degree of detail and accuracy.

• In-depth understanding of marketing technologies, including marketing automation, CRM, and analytics, with a track record of using these tools to deliver strong business outcomes.

• Demonstrated experience with Account-Based Marketing (ABM) strategies and the integration of ABM with marketing technology.

Who we are:

Centivo is an innovative health plan for self-funded employers on a mission to bring affordable, high-quality healthcare to the millions who struggle to pay their healthcare bills. Anchored around a primary care based ACO model, Centivo saves employers 15 to 30 percent compared to traditional insurance ca