AVP, Client Marketing - Pet Insurance and Investments

Job Description:

Role Summary/Purpose:

The AVP, Client Marketing - Pet Insurance and Investments will collaborate on and execute marketing initiatives to help us grow CareCredit and other pet offerings through our relationship with Independence Pet Holdings (IPH).  This position will report to the VP, Client Marketing - Pet Insurance and Investments  and work closely with cross-functional teams to execute B2B and B2B2C marketing strategies that drive consumer acquisition and usage of the CareCredit credit card and IPH’s suite of pet offerings. A key focus will be supporting creative joint marketing opportunities that incorporate financing, pet insurance, and other products.

Our Way of Working

We’re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.

Essential Responsibilities:

• Partner with VP, Client Marketing- Pet Insurance and Investments and larger Vet marketing team to create campaigns that drive pet insurance sales through Synchrony partnerships and investments.

• Collaborate on campaigns to drive CareCredit sales within IPH ecosystem of insurance brands and pet solutions.

• Work closely with the CareCredit Pet/Vet leadership team to execute strategies for comprehensive campaigns highlighting CareCredit and IPH value propositions.

• Work closely with Sales and cross functional teams to support integrated marketing strategies that drive engagement and collaboration from retailers to meet company goals.

• Support ACE team/ cross-functional engagement to integrate IPH products into Synchrony cross-sell initiatives.

• Work closely with analytics and finance to identify opportunity based on growth trends, penetration and financial performance.  Utilize key metrics to to identify intelligence gaps and opportunities for expansion in the Pet Insurance Business.

• Partner with Pet’s Best marketing team to support integration of pet insurance marketing into the Veterinary channel.

• Support marketing strategies to influence large network of providers and retailers to drive growth of pet insurance and other IPH products.

• Make recommendations and execute on B2B2C offers, pricing and promotions.

• Work closely with analytics and finance to track campaign analytics

• Manage creative agency to produce and execute campaigns

• Perform other duties or special projects and/or business-wide initiatives as needed

Qualifications/Requirements:

• Bachelor's Degree or, in lieu of a degree, a high school equivalent plus 2+ years of equivalent work experience in the credit card industry

• Minimum of 2 years Marketing experience with the ability to handle multiple initiatives at once

• Ability and flexibility to travel for business as required ​/Ability to travel up to 30%

Desired Characteristics:

• Strong analytics background needed to measure performance

• Cross-functional experience with a track record of leading in a matrix environment and influencing key decision makers

• Collaborative team player with ability to influence across all levels of internal and external organizations

• Excellent relationship management, communication, and presentation skills across all levels of an organization

• Experience working with client relationships or large partners

• Background in Pet or Pet Insurance industry is preferred but not required

Grade/Level: 10

The salary range for this position is 75,000.00 - 130,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Eligibility Requirements:

• You must be 18 years or older

• You must have a high school diploma or equivalent

• You must be willing to take a drug test, submit to a background investigation and submit fing