Marketing Segment Lead - Academic

Department: Marketing

Employment Type: Full Time

Location: US / Europe, Remote

Description

About us
We are Digital Science and we are advancing the research ecosystem. We are a pioneering technology company, and our vision is of a future where a trusted and collaborative research ecosystem drives progress for all. We believe in better, open, collaborative and inclusive research. In creating the next generation of tools and working in partnership with the community we tackle some of the biggest challenges to research. In order to achieve our vision, we need innovative, inspiring and dynamic people to join our team. Want to join us?

Your new role 
The Marketing Segment Lead, Academic Segment Marketing is the marketing leader and industry expert responsible for the overall delivery of the segment marketing strategy, and is accountable for achieving targets and priorities that support revenue goals for that segment.  
Reporting to the VP of Academic, Publisher and Government, Funder & Non-profit (GFN) Marketing, the Marketing Segment Lead, Academic Segment Marketing is a key partner to Sales and collaborates closely with Marketing teams across content, brand, and events. This role works cross-functionally across the broader Digital Science organization to align priorities and define marketing initiatives that:

• Generate leads and pipeline growth for net new business as well as upsell and expansion among existing accounts;
• Align branding and messaging with segment and persona needs; and
• Leverage data to understand business drivers and inform future marketing investments.

Please note - due to business need, we can only accept applications from candidates who live in the following locations:

• East Coast of the US, within EST time zone
• UK
• Spain
• Germany
• Romania

If you apply from outside of these areas, your application will be discounted. 

What you’ll be doing

Leads and Pipeline Growth: 

• Working closely with sales leaders, develop and drive Account-Based Marketing initiatives, targeting strategic customers with tailored messaging to drive cross and up-sell opportunities and net new opportunities  within sales-identified targets
• Help set goals for customer meetings and brand visibility at trade conferences and industry events, partnering with our Events Team to present Digital Science and its solutions in the best light. Own responsibility for pre-show campaigns that support set goals and manage post-event follow ups in order to get the most from Digital Science’s investment. 
• Partner with Product and Product Marketing teams to tailor Product GTM plans to specific personas and regions, ensuring relevance through segmentation, aligned positioning and targeted demand generation and segment campaigns
• Collaborate with thought leadership teams to produce segment-specific, commercially-minded content for use in marketing campaigns and activities including success stories, white papers and use cases. 

Strategic Planning: 

• Manage a comprehensive marketing program to drive customer acquisition, retention and revenue growth in the segment, in close collaboration with VP of Academic, Publisher and Government, Funder & Non-profit (GFN) Marketing and Sales, Marketing and Segment colleagues
• Monitor and evaluate performance metrics to drive process and strategy improvements, owning all marketing KPIs and making data-driven recommendations for optimization
• Marketing planning, budgeting activities and forecasting for respective segment 

Sales Success: 

• Serve as the primary advocate for segment sales team needs, working across marketing to best support sales success 
• Regularly solicit input and feedback from sales about content, campaigns, and messaging based on their communication with prospects and customers
• Manage sales pitch decks, ensuring that branding and messaging are uniform, up to date, and continue to resonate with the target audience 

Customer/Industry Knowledge and Engagement: 

• Develop messaging and branding in collaboration with colleagues, ensuring brand assets, landing pages, collateral, and other materials resonate with the target segment and Digital Science tone of voice.
• Refine buyer personas within the segment, in coordination with industry-level work by the Segment Strategy Team.
• Uncover new industry partnerships and leverage existing ones to grow the Digital