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Senior Manager, Testing & Personalization (Contract)
BounteousUnited States, United Statesfull_timeVerifiedPosted 21 Mar 2024
About the role
Bounteous x Accolite makes the future faster for the world's most ambitious brands. Our services span Strategy, Analytics, Digital Engineering, Cloud, Data & AI, Experience Design, and Marketing. We are guided by Co-Innovation, our proven methodology of collaborative partnership.
Bounteous x Accolite brings together 5000+ employees spanning North America, APAC, and EMEA, and partnerships with leading technology providers. Through advanced digital engineering, technology solutions, and data-driven digital experiences, we create exceptional and efficient business impact and help our clients win.
As the Testing and Personalization Sr. Manager at BNTS, you will play a pivotal role in leading and executing testing and personalization strategies for our clients. You will be responsible for driving innovation and leveraging data-driven insights to optimize customer experiences and drive business growth.
Research shows that women and other underrepresented groups apply only if they meet 100% of the criteria of a job posting. If you have passion and intelligence, and possess a technical knack (even if you’re missing some of the above), we encourage you to apply.
Bounteous is focused on promoting an inclusive environment and is proud to be an equal opportunity employer. We celebrate the different viewpoints and experiences our diverse group of team members bring to Bounteous. Bounteous does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, physical or mental disability, national origin, veteran status, or any other status protected under federal, state, or local law.
In addition, you have the opportunity to participate in se
Bounteous x Accolite brings together 5000+ employees spanning North America, APAC, and EMEA, and partnerships with leading technology providers. Through advanced digital engineering, technology solutions, and data-driven digital experiences, we create exceptional and efficient business impact and help our clients win.
As the Testing and Personalization Sr. Manager at BNTS, you will play a pivotal role in leading and executing testing and personalization strategies for our clients. You will be responsible for driving innovation and leveraging data-driven insights to optimize customer experiences and drive business growth.
Role and Responsibilities - Strategy
- A proven track record of leading comprehensive testing and personalization strategy, and the ability to define strategies based on client business objectives and goals
- Build testing and personalization roadmap with actionable use cases showing estimated impact on revenue
- Collaborate with cross functional teams and prepare and present project plans that list tasks, milestones, timelines, deliverables, dependencies and owners
- Continuously monitor and refine personalization strategies based on user feedback and performance metrics
- Collaborate with UX/UI teams to finalize content for A/B Testing and personalizations activities
- Communicate findings to clients and internal stakeholders through reports, presentations, and workshops
- Analyze test results and user data to derive actionable insights and recommendations
- Evaluate and optmize to best-in-class testing processes to ensure feasbility, efficiency, and scalability across client projects
- Lead in administration and operation VWO to support multi-channel campaigns
Role and Responsibilities - Technical/Execution
- Lead the planning, execution, and analysis of A/B tests, multivariate tests, and other experimentation methodologies.
- Lead the configuration of tests and personalizations within testing tool (VWO)
- Evaluate, write, edit, debug front-end development languages (HTML, CSS, JavaScript) to create tests
- Evaluate values in datalayer and first party cookies with an understanding how to target these values/cookies to build/target/deliver personalized experiences
Preferred Qualifications
- 5 years of experience leading AB testing/personalization methodologies and practices
- Be self-motivated, responsive, professional, and dedicated to customer success
- Possess an innovative, problem-solving, and solutions-oriented mindset
- Ability to communicate and present on regular weekly client meetings as well as at the executive level
- Experience working within and Google Analytics 4 and Universal Analytics
- 3+ years of technical experience working within A/B testing tools, specifically VWO
- Experience with tag management systems and familiarity with data layers
- Web development experience
- Understanding of SPAs (Single Page Applications)
- Strong understanding of HTML and CSS
- Intermediate JavaScript skills
- Passion for the digital domain and use of technology to solve business problems
- Ability to learn new technologies at high level to identify use opportunities
- Understanding of database management and APIs
- Bachelor's degree in Marketing, Computer Science, Information Technology or a related field required
- Agency experience preferred but not required
- Fluent in English language and is able to lead client meetings and conversations
Research shows that women and other underrepresented groups apply only if they meet 100% of the criteria of a job posting. If you have passion and intelligence, and possess a technical knack (even if you’re missing some of the above), we encourage you to apply.
Bounteous is focused on promoting an inclusive environment and is proud to be an equal opportunity employer. We celebrate the different viewpoints and experiences our diverse group of team members bring to Bounteous. Bounteous does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, physical or mental disability, national origin, veteran status, or any other status protected under federal, state, or local law.
In addition, you have the opportunity to participate in se
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