Senior CRM Marketing Manager - B2B - all genders

Imagine having to live with only 60% of your salary from one day to the next. Don’t worry. This is not what we’re offering candidates applying to this role. But it is what will happen to the vast majority of people in Europe on the day of their retirement – if they rely only on public pension.
At prosperity solutions, we’re tackling this problem – the so-called pension gap – through digital experiences.

To succeed, we are looking for a Senior CRM Marketing Manager (all genders) on a senior (to staff) level to join our Team in Berlin. This position is full-time.

Foreword

A word before you dive right in: We know how it feels! Scanning countless job postings, cutting through the copy-pasted, meaningless, cliche and buzzword-ridden mumbo jumbo, desperately searching for that one thing that could somehow spark interest in a role:

"Dynamic and flexible environment", "sunny office", "competitive salary", "diverse and international team", "democratising the access to X", "„we are a family“ – have you ever heard stories of a toxic workplace, where this stuff hasn’t been a part of the careers page anyway?

Our promise to you: We try to avoid the “empty phrase” game in our job postings (and being a toxic workplace, too, of course). If in doubt: Please apply and in an interview we will find out how the collaboration could look like.

The Role

This is an opportunity for you, an experienced and intrinsically motivated CRM Marketing Manager, to take ownership of our broker communication and engagement strategy. We offer a stable and profitable business environment, paired with a high degree of autonomy, impact, and responsibility. 

You’ll join our B2B marketing team and report directly to the Head of Growth Marketing. In this role, you’ll work closely with Business Development, CRM Operations, and Customer Service to design and implement data-driven lifecycle communication for our broker partners, not for end customers. 

We’re currently focused on reactivating inactive brokers and increasing retention and activity across our broker base. We’re looking for someone who brings experience in lifecycle marketing and who is comfortable using Braze and Salesforce to create automated, multi-channel journeys tailored to broker behavior and business KPIs. 

Our marketing stack includes Braze, Salesforce, Facebook, Instagram, LinkedIn, WhatsApp, and Google. Braze and Salesforce will be your primary platforms for execution and analysis.

We’re open to candidates with various backgrounds in the marketing space. In doubt please apply and let’s talk!

Requirements

Hard Requirements

• Native-level German 

• Highly proficient in English (spoken and written) 

• EU work permit 

• Primary residence in Germany 

• Hands-on experience with Braze (mandatory) 

• Experience working with Salesforce as a CRM data source and integration tool 

The Skills we are looking for

We’re looking for someone who brings a strong mix of technical CRM skills, lifecycle strategy, and hands-on experience:
 

• Proven experience in CRM and lifecycle marketing, especially in B2B or partner-driven models 

• Expertise in retention, reactivation, and onboarding campaigns for business partners 

• Strong command of Braze, including segmentation, Canvas flows, A/B testing, personalized content using Liquid templates, and automation 

• Familiarity with Salesforce data structures and syncing CRM data into Braze 

• Ability to translate CRM insights into clear, actionable, and scalable messaging strategies 

• Experience working in environments where communication drives partner engagement, activity, and loyalty 

• Bonus: Familiarity with Git, Markdown, and basic HTML 

Nice to have

• Relevant industry experience (finance, insurance, investment) 

• Bonus: Worked with or for brokers, or in a regulated B2B environment 

• French or Italian skills, written and spoken 

The Person we are looking for

• You understand that effective CRM means sending the right message to the right broker at the right time, not sending the same message to everyone 

• You are data-driven and measure success in activity and engagement metrics 

• You are proactive and self-directed, with a "manager of one" mindset 

• You communicate clearly, manage complexity, and enjoy cross-functional collaboration