Senior Product Marketing Manager (Fixed Term Contract)

Job Title: Senior Product Marketing Manager [6-month fixed term contract]

Job Location: Remote, U.S. only.

Job Type: Fixed-term contract, Full-Time

Duration: 6 Months 

Pay Rate: $100-150.00/Hourly/Fixed-Term

Benefits: medical, dental, and vision benefits will be provided during the contract term.

 

About DataCamp

At DataCamp, we believe in empowering individuals and teams through data literacy. As a leading platform for data science and analytics education, we offer engaging, interactive courses designed by top experts. Our mission is to make data skills accessible to everyone, helping learners and organizations thrive in the data-driven world. With a diverse community of millions of learners, we provide a supportive and dynamic environment where you can grow your career and make an impact. Join us and be part of our journey to democratize data education!

About the role

DataCamp is seeking a dynamic Senior Product Marketing Manager to join our team! In this pivotal role, you will lead the creation and execution of our product marketing strategy. Collaborating with our commercial and product teams, you will craft compelling messaging highlighting DataCamp's unique value proposition to individual learners and organizations. Exceptional storytelling and communication skills are essential, alongside a proven ability to lead cross-functional initiatives and deliver measurable results.

This role is perfect for proactive problem-solvers who thrive in a hands-on, fast-paced environment. You'll need a sense of urgency, a revenue-driven mindset, and the ability to collaborate with diverse team members, including sales, customer success, product management, and content development teams. Initially, you'll focus on enhancing our communication strategies for prospects and existing customers, making this role ideal for candidates with a deep understanding of the data landscape and a passion for developing impactful product marketing initiatives from the ground up.

About you

At DataCamp, we seek individuals who embody our core values of data-driven decision-making, action, transparency, ownership, and customer focus. You thrive in a fast-paced, high-performing environment and are driven by a passion for making a meaningful impact. You're adaptable, embracing change and ambiguity with enthusiasm. Your initiative and entrepreneurial spirit push you beyond just meeting targets—you aim to understand the "why" behind our goals and take ownership to drive the business forward. You’re a collaborative team player who values transparency and always seeks to improve and innovate. If this sounds like you, we encourage you to apply!

Responsibilities

• Research and define personas: Identify our enterprise buyer and user personas and understand their needs, pain points, and goals.
• Competitive analysis: Monitor and analyze competitor activities, products, and strategies to identify market opportunities and threats. Provide product and sales teams insights to refine product messaging and the roadmap.
• Craft compelling positioning and messaging: Develop clear and resonant positioning and messaging that address the needs of our target customers. Identify key value drivers differentiating DataCamp. Continuously iterate on messaging through A/B testing to optimize conversion across sales segments.
• Develop high-quality collateral: Create product marketing and sales enablement materials such as pitch decks, website pages, blogs, white papers, webinars, videos, battle cards, demo scripts, email sequences, and data sheets to support the buyer’s journey.
• Support marketing initiatives: Create campaign messaging and content as required for ongoing marketing efforts.
• Cultivate customer relationships: Work closely with the revenue and customer success teams to gather key customer testimonials, case studies, and success stories.
• Leverage customer feedback: Use customer feedback to enhance product positioning and inform future product development.
• Analyst relations: Develop relationships with analysts and brief them on our product capabilities and roadmap.
• Win/loss analysis: Participate in and document win/loss analyses to understand why we win, where we win, who to target, and what to avoid.

Qualifications

• Experience: Significant experience in product marketing within B2B SaaS or ed-tech sectors. Agency experience is a plus.
• Technical background: Essential experience in the data space or deep tech industry. Relevant technical experience in other industries will also be considered.
• B2B expertise: Must have B2B experience. This is a core focus an