Account Director (Remote)

Job Description

The Account Director is responsible for the overall leadership of a specified client relationships/businesses including the development of strategic plans, overseeing the execution of plans and program elements, and financial management. This role will focused on our Travel, Hospitality and Restaurants portfolio.

• The Account Director is expected to lead the business in partnership with the Client Partner, from the highest level of strategic planning to the execution and implementation of those marketing plans.
• The Account Director strives to add value to the client’s business, becoming an invaluable member/partner of the client’s business team.
• The Account Director is responsible for profitably building the business on which they work, by identifying new project and business opportunities and supporting the Client Partner in pursuit of those opportunities.

Position Responsibilities:

The responsibilities for the Account Director fall into the following categories:

• Collaboration and Consultation
  • Know your client/agency.  Work collaboratively with them and their other Publicis agencies to ensure the best strategies and integrated plans possible.
  • Lead your client.  Constantly educate your client in the areas of Loyalty, CRM, digital consumer experience and data-driven marketing. Provide a point of view and recommendation on a plan/course of action.  Be a go-to source for advice and counsel.
  • Extend your client relationships.  Understand the core competencies to cross sell and expand Epsilon’s sphere of influence within the client organization.
  • Connective tissue. Support agency in aligning Epsilon growth initiatives with overall Publicis Power of One value proposition.
• Account Leadership
  • Develop annual account plans for all assigned accounts
  • Formulate account specific service tactics, utilizing team orientation in support of the account plan
  • Direct the cross-functional team’s effort
  • Ensure service levels and tactics are keeping with strategic goals
  • Monitor and direct expansion of management relationships with the client and the agency
  • Develop the account relationships for long-term association
  • Develop relationship with the agency leadership and drive thought leadership for Epsilon product and services opportunities.
  • Service accounts personally and directly, updating and including the Sr leaders when appropriate
  • Acquire client assignments.  Define, clarify and focus direction.
  • Understand when to pull in other cross-functional experts and guide their contribution, leveraging your knowledge of the client’s business
  • Lead the development of any long-term account or related industry strategy
  • Add value, expertise and knowledge
  • Look to develop client relationships at the senior level working with Agency teams
  • Proactively grow client business
• Project Direction
  • Develop, investigate and initiate project opportunities
  • Guide cross-functional team to ensure flawless execution of, SaaS technology platform utilization data-enablement projects and CRM plans
  • Communicate the client request to the appropriate internal teams and individuals.  Develop a close and effective working relationship with the Platform, Strategy, Analytics and Campaign Execution teams.
  • Define and communicate timing and budget
  • Ensure high levels of accuracy across all aspects of the business
  • Shape and manage client direction where needed, ensuring the internal team and agency has a clear understanding of deliverables and is set up for success
  • Follow-up and where needed, act directly to ensure client satisfaction
  • Provide continuous contact communication with the client, across appropriate levels, as well as with internal management
  • Evaluate product quality on an ongoing basis and collaborate with the team to recommend actions to address gaps
• Financial Management
  • Responsible for the financial contributions of assigned clients business including revenue, resource allocation/expenses, invoicing, collecting bad debt, margin improvement, contract negotiations/development
  • Identify, align, and track performance of Epsilon programs tied to client KPIs
  • Deliver on preset gross profit objectives
  • Coordinate project estimates internally and gain client approval on pricing
  • Manage internal project costs against budgets

Successful Account Directors set the standards in these areas:

• Strategic Thinking – Provide a thorough knowledge of strategic dynamics across multiple business categories and situations so as to represent solid thought leadership