Marketing Analytics Manager

Job Summary:

The Marketing Analytics Manager is responsible for identifying opportunities for and providing detailed analysis and insights of our marketing strategies and interpreting these insights into actionable recommendations. This role ensures the proper tracking and collection of marketing attribution data, and in turn visualizes and interprets that data to help determine campaign success and the impact of our integrated marketing. This includes cross-channel and platform data such as email, paid media, webinars, events, gated content, and more. 

This role will also be responsible for ad hoc reports from different internal platforms and stakeholders, performing data cleanup, and making recommendations to improve processes and data gathering. This role will support data-driven marketing initiatives including the creation and implementation of standard marketing reports, dashboards, and story-telling presentations with actionable metrics.

Job Duties:

• Creates and maintains regular reporting frameworks for KPI tracking and progression towards revenue targets
• Identifies areas of overage and potential shortages in baselines to provide guidance in where marketing should concentrate efforts
• Analyzes data across various platforms (Marketing Automation, CRM, CMS), identifies trends, and provides strategic recommendations to stakeholders to improve results
• Leads back-end data integrity operations for marketing attribution tracking and reporting
• Identifies opportunities for ad hoc analysis to improve marketing results and insight into making data-driven decisions
• Provides analysis and supports data-driven requests internally for cross functional stakeholders
• Leads discussions on results and analysis with internal stakeholders in a way they understand and make educated decisions
• Performs ROI analysis to evaluate the efficiency and effectiveness of different channels, ad formats, and campaigns
• Continually looks for and implements ways to improve analytics processes and deliverables
• Ensures the proper tracking of marketing activities towards success and the supporting operational components behind it within our marketing technology stack
• Reviews and creates standard operating procedures for periodic updates and reporting
• Regularly and proactively reaches out to teams to identify data reporting and insights needs
• Monitors data sources and works with marketing and IT to add metrics needed for reporting and ensures data integrity within systems
• Maintains marketing attribution and channel dashboards to monitor performance
• Collaborates with marketing and IT teams to improve reporting dashboards 
• Provides in-depth channel analysis to understand our highest performing channels and guides marketing focus
• Creates regular reporting for in-depth analysis of our marketing program performance and assists in defining success metrics
• Leads trainings on marketing attribution reporting dashboards, data models, KPIs, and other analysis 
• Focuses on continuous improvement/education to expand and develop knowledge and understanding of marketing data analytics
• Develops team goals for the attribution operational focus area and provides input towards strategic initiatives and roadmap items
• Supports/manages special projects, as assigned
• Other duties as required

Supervisory Responsibilities

• N/A

Qualifications, Knowledge, Skills, and Abilities:

Education:

• Bachelor’s degree, required; focus in Data Analytics or Marketing, preferred

Experience:

• Five (5) or more years of related work experience in marketing and data analysis experience, required 
• Professional services environment (i.e. accounting, financial consulting, business advisory services and/or banking industries), preferred

License/Certifications:

• N/A

Software:

• Experience with data visualization tools required; experience with Power BI, required
• Proficient in the use of Microsoft Office Suite, required
• Extensive knowledge of Excel, required
• Experience with Marketing Automation Platforms, required; prior experience with Marketo, preferred
• Experience with CRM systems, required; prior experience with MS Dynamics, preferred
• Experience with Marketing Analytics tools, required; experience with Calibermind, Marketo Performance Insights, or Marketo Revenue Explorer, preferred

Language:

• N/A

Other Knowledge, Skills, & Abilities:

• A