Jobs and Careers

Director, Lifecycle Marketing

Greenville, United Statesfull_timeVerifiedPosted 14 Jul 2026

About the role

Brand: Purpose Financial

Address: 322 Rhett Street, Greenville, South Carolina, United States - 29601

Purpose Financial, Inc. is an innovative consumer financial services company that offers a diverse suite of credit products, promoting financial inclusion and meeting consumers wherever they are. Through its brands, the company is committed to helping customers achieve their version of financial stability in the moment and in the future. Since 1997, Purpose Financial has been a pioneer in the consumer credit and financial services market offering money solutions in over 800 storefronts locations and online lending. Providing services in over 23 states, Purpose Financial employs over 2,500 team members.

At Purpose Financial we are always on the lookout for motivated individuals who share in our values of mutual respect to join our team of outstanding professionals.

We offer:

Competitive Wages
Health/Life Benefits
Health Savings Account plus Employer Seed
401(k) Savings Plan with Company Match
Paid Parental Leave
Company Paid Holidays
Paid Time Off including Volunteer Time
Tuition Reimbursement
Business Casual Environment
Rewards & Recognition Program
Employee Assistance Program
Office in downtown Greenville that offers free parking, onsite gym, free snacks/drinks

To learn more about Purpose Financial visit Purpose Financial Website.

Position Summary

The Director of Lifecycle Marketing is a hands-on strategic leader accountable for maximizing customer lifetime value (LTV) and optimizing engagement. This role owns the end-to-end retention ecosystem by transforming customer data into personalized, multi-channel journey-based outreaches that measurably reduce churn. Operating at the intersection of marketing, product, data science, and analytics, this leader drives growth across both digital and physical branch channels.

Job Responsibility

Retention Strategy & Lifecycle Ownership

LTV Optimization: Own the comprehensive retention strategy for existing customers to minimize churn and drive re-engagement.
Framework Management: Define and manage the customer lifecycle framework across onboarding, active, at-risk, lapsed, and win-back segments.
Journey Mapping: Design and maintain data-driven customer journey maps to eliminate friction and capitalize on engagement opportunities.
Omnichannel Execution: Deploy seasonal and evergreen retention campaigns across email, SMS, direct mail, push notifications, search, social, and DSPs.
Cross-Channel Alignment: Partner with brand and branch teams to ensure messaging aligns seamlessly across digital and brick-and-mortar experiences.
Rigorous Testing: Execute advanced A/B and multivariate testing schedules to optimize messaging, timing, channel mix, and promotional offers.
Data Synthesis: Define, and track program ROI and KPIs, translating data insights into continuous campaign and budget optimizations.
Cross-Functional Collaboration: Align retention initiatives with broader business objectives alongside product, analytics, and customer experience teams.
Regulatory Compliance: Partner with legal and compliance teams to ensure all communications strictly adhere to TCPA, CAN-SPAM, and consumer finance regulations.

Performance Metrics & Success Indicators

Repeat Transaction Rate: Measurable increase in the frequency of return customer engagements.
Customer Churn Rate: Quantifiable reduction in lapsed and at-risk customer segments.
Retention ROI: Proven revenue growth and efficiency gains from retention marketing spend.
LTV-to-CAC Ratio: Upward trajectory in lifetime value relative to acquisition costs.

Talent Management and Leadership

Team Leadership: Direct and mentor a lifecycle marketing and automation team of two associates, delivering structured coaching, and actionable feedback to elevate execution
Culture: Foster a cult