Marketing - Director of Marketing & Communications

Coffeyville Regional Medical Center, or "CRMC", is a 25-bed, non-profit, critical access hospital serving Southeast Kansas and Northeast Oklahoma since 1949. As a rural hospital, CRMC is surprising because of its large size and wide variety of services. Although we can provide many of the same services you will find in a big city, we take great pride in our friendly and caring staff.

The Director of Communications & Marketing is responsible for leading and executing the strategic marketing, communications, public relations, digital media, and brand management initiatives of Coffeyville Regional Medical Center. This position develops and implements comprehensive marketing strategies that enhance CRMC's visibility, reputation, patient engagement, physician recruitment efforts, and market growth.

The Director serves as the organization's chief storyteller and brand steward, overseeing all internal and external communications, website management, social media strategy, digital content development, video production, advertising, community outreach, and public relations efforts. This role ensures that CRMC maintains a consistent, professional, and compelling presence across all traditional and digital communication channels while supporting organizational goals and service line growth.

JOB DUTIES

Strategic Marketing & Communications

• Develop, implement, and evaluate a comprehensive marketing, communications, and public relations strategy that aligns with organizational goals and growth initiatives.
• Build and strengthen awareness of CRMC services, providers, programs, and community impact through targeted marketing campaigns.
• Facilitate internal and external communications while ensuring a consistent brand image and messaging across all communication platforms.
• Develop marketing plans and promotional strategies for new providers, service lines, programs, and organizational initiatives.
• Track and analyze marketing performance metrics and provide recommendations for continuous improvement.
• Serves as CRMCs Public Information Officer – following FEMA Guidelines
  

Digital Marketing & Content Development

• Lead the development and execution of CRMC's digital marketing strategy, including website, social media, email marketing, online advertising, and emerging communication channels.
• Manage and continuously improve the CRMC website, ensuring content remains accurate, current, user-friendly, and optimized for search engines (SEO).
• Develop and maintain a robust content calendar for social media platforms, websites, newsletters, and digital campaigns.

Digital Marketing & Content Development

• Lead the development and execution of CRMC's digital marketing strategy, including website, social media, email marketing, online advertising, and emerging communication channels.
• Manage and continuously improve the CRMC website, ensuring content remains accurate, current, user-friendly, and optimized for search engines (SEO).
• Develop and maintain a robust content calendar for social media platforms, websites, newsletters, and digital campaigns.
• Create, produce, and distribute engaging multimedia content including videos, photography, graphics, animations, podcasts, and other digital assets.
• Expand CRMC's digital presence through new communication channels and emerging technologies to reach patients, providers, associates, and community stakeholders.
• Monitor social media engagement, online reputation, and community feedback while responding appropriately to inquiries and comments.
• Utilize analytics and performance data to evaluate website traffic, social media engagement, digital advertising effectiveness, and campaign outcomes.
  

Brand Management & Creative Services

• Coordinate the appearance and consistency of all organizational print and electronic materials, including brochures, presentations, advertisements, signage, newsletters, letters, speeches, and promotional materials.
• Develop editorial direction, creative design, production, and distribution of organizational publications and multimedia projects.
• Maintain brand standards and ensure proper use of CRMC logos