Head of Audience, Attribution and Optimization, GPS

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 10 years of experience in management consulting, sales operations, business strategy, investment banking, venture capital, private equity, or corporate advisory, or 8 years of experience with an advanced degree.
• 4 years of experience in a people management role.

Preferred qualifications:

• MBA or advanced degree.
• Experience developing and executing go-to-market strategies for advertising or measurement products.
• Experience in measurement and attribution, including with VTC, EVC, and various attribution models.
• Experience working in a large organization with a track record of driving regional or global impact.
• Knowledge of audience activation strategies, including customer and partner match audiences.
• Strong problem-solving skills with a demonstrated ability to influence executives and cross-functional partners.

About the job

Google's Global Product Solutions (GPS) organization leads the commercial business strategy for Google Ads, Google marketing platform, and select organic surfaces, driving adoption of our advertising products. The Measurement GPS team is at the forefront of helping advertisers navigate complexity, prove Google's value, and unlock new budgets through powerful first-party tools and third-party partnerships.

As a Head of Audience, Attribution and Optimization, you will lead a critical role within Measurement GPS, driving our overarching audience and attribution strategy. You will be responsible for commercializing and driving adoption of solutions across Attribution, Optimization, and Audience capability. You will work closely with Regional Go-To-Market and Sales teams globally to drive adoption of priority solutions like customer and partner match audiences . You will serve as a conduit between regional Sales teams and product management/engineering.

In this role, you will engage with partners across business development, gTech, and marketing, you will commercialize features, collect market feedback, and shape forward-looking strategy. This role involves representing products in VP-level forums, advocating for advertiser needs, and navigating roadblocks with stakeholders. You will lead and coach a high-performing team of executive individual contributors spread across global offices. You will foster a culture of excellence and guide your team in achieving ambitious adoption goals. Your leadership ensures strategic alignment across cross-functional teams, effectively prioritizing initiatives that maximize the impact of Google's measurement solutions for advertisers globally. You will be a dedicated advocate for customer needs while balancing business priorities. This includes driving the goal for our attribution framework and unlocking growth opportunities.

The Go-to-Market Operations (GtM) team ensures Google's complex and ever-evolving Ads business runs smoothly. We are instrumental in setting go-to-market strategy, and ensuring flawless execution and operations against the strategy. We have teams embedded in each of the major Ads business areas as well as global teams that work across the business areas. Team members are analytical and strategic, with a pragmatic sense of how to get things done.

The US base salary range for this full-time position is $227,000-$320,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

As a Head of Audience, Attribution and Optimization, you will lead a critical role within Measurement GPS, driving our overarching audience and attribution strategy. You will be responsible for commercializing and driving adoption of solutions across Attribution, Optimization, and Audience capability. You will work closely with Regional Go-To-Market and Sales teams globally to drive adoption of priority solutions like customer and partner match audiences . You will serve as a conduit between regional Sales teams and product management/engineering.

In this role, you will engage with partners across business development, gTech, and marketing, you will commercialize features, collect market feedback, and shape forward-looking strategy. This role involves representing products in VP-level forums, advocating for advertiser needs, and navigating roadblocks with stakeholde