Cross-Enterprise Brand Insights - Senior Manager

Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver.
 
Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.

Our Customer Success and Growth Organization is at the heart of our customer experiences as we have a unique focus on defining meaningful moments for those we serve. Our north star is creating heartfelt, personalized moments by listening to feedback to remove existing obstacles and simplify enterprise experiences. You are joining a team that cares for the well-being of our colleagues by working together in a supportive, collaborate and agile environment.

This position will be hybrid with anticipated in office days Tuesday, Wednesday, and Thursday. Candidates will be within a reasonable commuting distance to one of the following CVS HUBS:

• Woonsocket, RI
• New York, NY
• Hartford, CT
• Wellesley, MA/Boston, MA
• Chicago, IL

Position Summary
In this role you will plan, recommend, and conduct research to enhance consumer and B2B knowledge to guide better brand decision making for the business. In support of multifunctional brand teams, you will generate insights based on consumer and B2B attitudes, behavior, and responses to help guide team decisions.  Research can range from highly strategic (e.g., defining a new value proposition for one of our lines of business) to more tactical (e.g., ongoing tracking of consumer perceptions about the brand).  Research may also span a variety of our business units (CVS Pharmacy, Aetna, Caremark, etc.)

Reporting to the Director of Brand Insights, you will work with stakeholders and insights peers at the Director, Sr. Director and VP levels to understand our needs and context, then help design cost-effective analyses to uncover the relevant audience truths, implement those initiatives and work with teams to incorporate the results into their action plans.

Responsibilities include:

• Collaborating with manager, peers and stakeholders to develop research plans that address the needs of marketing strategy & brand teams.
• Partnering with external suppliers to explore design options, incorporating both primary and secondary research and taking into account historical knowledge. Providing recommendations to stakeholder teams and working with vendors to execute on the aligned approach.
• Proactively managing multiple projects simultaneously, addressing objectives, adhering to timelines and meeting cost targets.
• Thoroughly analyzing study results and developing reports that present the data in an accurate, clear and digestible way.
• Presenting and communicating final reports to a variety of audiences, remaining objective to the findings, providing actionable recommendations and influencing business decisions.

Required Qualifications

• 7+ years of market research/insights experience in both qualitative and quantitative methodologies
• Role may require occasional travel (<5% of the time)

Preferred Qualifications

• Experience in branding insights (e.g., research to develop brand positioning, value propositions, brand tracking, in-market brand measurement), etc.
• Experience in healthcare, health & wellness, and/or B2B research
• Experience working in a complex, matrix-based organization across a variety of partner groups
• Strong analytical and consulting skills
• A strategic mindset with an ability to connect insights across a variety of data sources
• Independent project management skills
• Ability to communicate clearly and effectively across internal team members, senior leaders, collaborators and vendor partners
   

Education

Bachelor's degree or equivalent (HS Diploma and 4 years of experience) required

Pay Range

The typical pay range for this role is:

$79,200.00 - $174,200.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls.  The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.  This position is eligible for a CVS Health bonus, commission or short-