EverPro: Director, SEO/AEO/GEO

At EverCommerce [Nasdaq: EVCM], we are on a mission to digitally transform the service economy with tailored, end-to-end SaaS solutions that simplify and empower the lives of our 725,000+ customers.  As a leading service commerce platform, our modern digital and mobile applications create predictable, informed, and convenient experiences between customers and their service professionals in the areas of Home & Field Services, Health Services, and Wellness industries.

We are building an extraordinary company and looking for talented, energetic, and motivated people to join our team. You can learn more about our Company, Culture and Values here: https://careers.evercommerce.com/us/en 

EverPro, a business within EverCommerce, provides software and solutions designed to help home and field service businesses run and grow their companies with greater efficiency and confidence. EverPro brings together purpose-built tools across key trades—including field service, remodeling and roofing, landscaping, and pest and lawn—so service professionals can manage operations, engage customers, and drive long-term growth.

Our solutions support the full lifecycle of running a service business, from scheduling and dispatching work, to estimating, invoicing, and payments, to customer communication, reputation management, and business insights. Together, these connected solutions help service pros win more jobs, save time, and build stronger, more resilient businesses.

We are seeking a highly skilled and experienced Director, SEO to drive SEO strategy and execution (including the path forward to excel with AEO & GEO) for our EverPro Vertical.  At EverPro, we empower Home Service Professionals with a suite of innovative solutions that enable them to work efficiently, communicate effectively and thrive financially. EverPro is a leading provider of business management software, customer experience applications and billing & payment solutions for our customers in SMB services industries.  This role involves driving organic growth through technical SEO strategies that ensure maximum crawlability, indexation, and performance across all search engines. As Director, SEO, you’ll lead a team of SEO strategists and be skilled at partnering with agencies as an extension of your team when needed.  You will work closely with cross-functional teams, including marketing, product, content, and analytics, to enhance search visibility, improve site performance, and execute comprehensive SEO strategies. This position also requires experience managing multiple websites and driving Conversion Rate Optimization (CRO) to support SEO efforts.

SEO Strategy & Execution:

• Develop and implement a technical SEO roadmap focused on optimizing crawlability, indexability, and structured data to drive organic growth.
• Own and prioritize the technical SEO backlog, aligning projects with business objectives and ensuring timely execution.
• Partner with product, marketing , and UX teams to implement SEO best practices across site architecture, internal linking, and user navigation.
• Manage site performance optimizations, including Core Web Vitals, page speed, and mobile optimization, ensuring a seamless user experience.
• Conduct regular technical SEO audits using industry tools such as Ahrefs, Screaming Frog, SEMrush, and others to diagnose issues and implement scalable solutions.
• Stay informed about search engine algorithm updates and adjust strategies to maintain and improve search rankings.
• Drive AEO and GEO strategies and execution.

Data Analysis & Reporting:

• Utilize tools like Google Search Console, Google Analytics, SEMrush, Ahrefs, and other SEO tools to track, analyze, and report on site performance, identifying opportunities for improvement.
• Develop and maintain key SEO KPIs, dashboards, and performance metrics to assess organic traffic impact.
• Conduct A/B testing and experiments to optimize SEO hypotheses and ensure continuous performance improvements.

Collaboration with Cross-Functional Teams:

• Collaborate with product, and development teams to ensure SEO-friendly site architecture and that SEO requirements are integrated into development cycles.
• Work closely with content teams to optimize on-page content and ensure alignment with search intent and overall, SEO strategy.
• Lead discussions and provide expertise on JavaScript SEO, server-side rendering, and other complex technical SEO topics.
• Foster communication and alignment between technical and non-technical stakeholders to promote SEO best practices a