Senior Content Manager

Overview and Responsibilities

Saint Mary's University of Minnesota is seeking candidates who are eager to contribute to its Lasallian Catholic mission of awakening, nurturing, and empowering learners to ethical lives of service and leadership. We invite individuals to help transform lives through education, inspired by the Catholic Intellectual Tradition’s quest to understand the human experience through faith and reason and its embrace of all who are dedicated to learning from one another through authentic conversations in search of the truth. We are especially interested in and give preference to candidates who demonstrate a vision to create and nurture initiatives that will advance our mission within the scope of their duties and who will foster a culture of dialogue that, with respect for all people, supports the search for meaning and purpose in pursuit of excellence.

 

Job Summary

 

Saint Mary’s University of Minnesota is a private, nonprofit, Lasallian Catholic university serving students across Minnesota and beyond through career-focused undergraduate, graduate, and online programs.

The Enrollment Marketing Department is seeking a Senior Content Manager to lead content strategy, prioritization, and governance for academic and enrollment content across the university, with a digital-, mobile-, and AI-first focus.  This role ensures that program messaging, student storytelling, and content development are aligned with enrollment priorities and institutional positioning.

This individual serves as the central point of coordination across Marketing, Communications, and Development, and leads the effort to ensure collaboration among stakeholders to ensure content is strategically developed, efficiently executed, and effectively leveraged across channels.

Reporting to the Senior Director of Marketing, this role is responsible for managing complex departmental and individual relationships and collaboration, as well as crafting a cohesive and evolving plan, not just producing content.  They must also be highly organized, a strong relationship builder, responsive, persuasive. Key partners include academics and admissions/recruitment among others. 

 

Salary Range: $75,000-$85,000

 

Main Duties & Responsibilities

 

Content Strategy & Prioritization

• Establish and manage content priorities aligned to enrollment goals
• Build upon the institution’s foundational brand assets to determine what content is developed, when, and for which audiences
• Balance competing demands across the Undergraduate College and our Schools of Graduate and Professional Programs.

Program Messaging & Content Governance

• Own messaging architecture across 80+ academic programs
• Ensure consistency across:
• Program pages
• One-sheets
• Brochures
• Admissions communications
• Define and maintain institutional proof points and differentiation
• Establish and manage content revision cycles 

Editorial Leadership

• Design and lead a mechanism to coordinate content calendar and content creation, such as a centralized editorial council
• Identify priority stories and content needs, consulting with other stakeholders
• Maintain and manage the editorial calendar, consulting with other stakeholders
• Coordinate cross-functional content planning and distribution

Cross-Functional Coordination

• Serve as primary liaison between:
• Marketing
• Communications
• Development
• Academic leadership
• Enrollment Leaders
• Athletics
• Align storytelling and content across teams
• Reduce duplication and improve efficiency

High-Impact Content Development

• Lead development of high-priority content, including:
• Program landing pages
• Campaign messaging
• Key recruitment materials
• Progress to empowering others to produce content in all its forms.

Quality Control & Performance Alignment

• Ensure content meets brand, voice, and strategic standards
• Optimize content based on engagement and conversion data using data from analytic tools such as G4 and Hotjar.

• Serve as brand ambassador to ensure all messaging created by marketing is on brand (tone, style, messages) and that created by others (e.g. external partners, divisions and departments) aligns as well. This will involve regular auditing. 
• Create and manage content calendar - look ahead planning for content across channels and in coordination with larger content calendar managed by executive director, communications.

 

 

Qualifications