National Designer Event Support - Senior Event Marketing Specialist - (Hybrid - NYC)

Job Description

Responsibilities:

• Support the National Designer Event division with dedicated event planning, operations and execution across the company in partnership with the merchant, pr, marketing teams cross-functionally.
• Develop event strategies in partnership with the various leads to drive profitable sales through customer acquisition, activation, retention and engagement by delivering: (1) the Nordstrom story through compelling and immersive experiences highlighting our strategic pillars and (2) persistent events primarily focused on product and support always-on business goals and priorities.
• Responsible to toolkit and roll-out national customer-centric events that drive brand awareness, store traffic, volume and deepens relationships with Nordstrom customers.
• Develop strategic event plans (concept, timelines, outreach, integrations, deliverables) for assigned national divisional lead to ensure multi-channel filters are applied.
• Manage all aspects of event marketing from developing new concepts, overseeing operational logistics and event production, vendor management, coordination with internal and external partners, timelines, tracking event ROI and budget management.
• Lead divisional responsibility event intake to create streamlined toolkits for YOY persistent events to support in-store volume goals laddering to merchant priorities and supporting key brands
• Manage complex events with multiple stakeholders (internal and external) and manage and effectively communicate both up and down the pyramid.
• Liaise with Corporate based Brand Marketing Team and merchants to ensure alignment on corporate event priorities and overall JWN/marketing goals and initiatives.
• Work closely with external vendors including agencies to ensure cost efficiencies and maintain a consistent brand image in all messaging and activities.
• Collaborate with designer brand partners to bring event strategy and vision to life, ensuring alignment on shared goals and deliverables
• Stays current on best practices in event marketing, target customer and key competitors while keeping up with the newest trends in in-person events, virtual events and livestream platforms, with event innovation top of mind.
• Maintain an ROI tracking system that reports regional marketing results and spend; analyze results and make marketing recommendations for future initiatives.
• Maintain the Events Roadmap with key stakeholders.
• Maintain a co-op tracker to reconcile brand funded events on a quarterly basis in partnership with the merchants.
• Direct vendor partners to conceptualize and execute joint marketing initiatives
• Manage and negotiate contracts with Legal/Strategic Sourcing and various external groups to support innovative experiences (non-profit organizations, caterers, production, entertainment, etc.) and ensure all proper contracting is in place.
• Manage brand standards with regional internal partners and external vendors to ensure that all efforts comply legally and meet safety regulations.

Qualifications:

• Bachelor's degree in Marketing or related field required
• Minimum 5 years of fashion retail experience with 1+ years of event and/or experiential planning in NYC
• Mature, professional individual with attention to detail who shows great flexibility, creative problem solving and the ability to manage priority projects simultaneously and meet deadlines
• High level of accountability and ability to adapt and pivot in an incredibly fast-moving environment
• Strong relationship building and communication skills with a proven ability to multitask
• Ability to build strong relationships with peers and senior leadership across a diverse set of organizations and functions
• Must be able to work in a matrix environment and collaborate cross functionally
• Strong written and verbal communication skills
• Proficiency in Microsoft Office; specifically, Outlook, Word, Excel, and PowerPoint
• Comfort in utilizing AI to support timely and efficient planning and effective communication

Potential Next Roles:

• Associate Marketing Manager (L17)
• Regional Event Marketing Manager (L17)
• Marketing Manager (L18)
• Program Manager (L18)
• Marketing Manager for different division or business unit

This role is hybrid in NYC with four days onsite.

Pay Range Details

The pay range(s) below has been provided in compliance with state specific laws. Pay ranges may be different for other locations. 
Pay offers are dependent on the location, as well as job-related knowledge, skills, and experience.

$87,000.00 - $144,000.00 Annual

 

 

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