Senior Manager, Offsite and Self Service Product— CVS Media Exchange (CMX)

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

CVS Media Exchange (CMX) is shaping the future of retail media. We empower suppliers, merchants, store teams, brand advertisers, and agencies through full‑funnel media solutions powered by CVS’s unmatched in‑store and online data. Our reach, scale, and insight capabilities enable measurable outcomes—and we’re only getting started.

As we build next‑generation offsite and self‑service media capabilities, CMX is investing in innovative leaders who want to define the future of retail media technology. The Senior Manager, Offsite & Self‑Service will play a pivotal, highly visible role in standing up a scalable self‑service platform that unlocks growth for advertisers and operational efficiency for CVS.

Reporting to the Director of Offsite Product, this role is ideal for a hands‑on builder, an inspiring team leader, and a forward‑thinking innovator eager to create something new in a fast‑evolving industry.

Key Responsibilities

Self-Service Product Leadership

• Lead the strategy, planning, and end‑to‑end implementation of CMX’s first enterprise-level self‑service solution.
• Serve as the product owner and strategic driver, setting vision and direction while ensuring flawless execution.
• Design a future-forward roadmap that evolves with advertiser needs, retail media trends, and CVS business priorities.

Innovative Thinking & Future Building

• Champion a culture of innovation within the product function—bringing fresh ideas, new capabilities, and creative problem‑solving to the table.
• Identify emerging technology opportunities and industry trends to keep CVS at the forefront of retail media innovation.
• Work with leadership to shape long-term product strategy, tech investments, and new revenue opportunities.

Team Leadership & Development

• Lead, mentor, and grow a product team across the full development lifecycle.
• Foster a collaborative, inclusive, and high‑performance culture grounded in curiosity, ownership, and innovation.
• Coach team members through complex problem‑solving, stakeholder management, and product thinking.

Cross-Functional Influence

• Partner closely with Marketing, Sales, Operations, Data Engineering, and Data Science to ensure alignment, integration, and successful adoption.
• Act as the connective tissue across functions, translating strategy into action and removing roadblocks for the team.

Data-Driven Optimization

• Monitor platform performance and govern KPI reporting including adoption, activation, revenue, retention, and campaign outcomes.
• Use data insights to continuously improve the product experience, inform business decisions, and recommend enhancements.

Technical Troubleshooting & Problem Solving

• Diagnose and resolve technical platform challenges—ensuring the self‑service experience is reliable, intuitive, and high performing.
• Work collaboratively with engineering and vendors to identify root causes and deploy effective solutions.

Office

Hybrid model with 2 onsite days/week at one of these locations:

• New York / Soho area, NY
• Wellesley, MA or Boston, MA
• Woonsocket, RI
• Blue Bell, PA
• Chicago, IL

Required Qualifications

• 5+ years of experience in programmatic media and self‑service DSPs
• 3+ years in product strategy or project management
• 3+ years of data analysis
• Experience leading or mentoring teams (formally or informally)

Preferred Qualifications

• Deep understanding of programmatic media, including measurement, optimization, and ad tech integrations
• Proven experience building or scaling self‑service advertising platforms
• Excellent communication and storytelling skills
• Strong cross‑functional leadership capabilities
• High initiative, strong ownership mindset, and a passion for building
• Experience in pharmaceutical or healthcare industries a plus

Education

Bachelor’s degree in a relevant field or equivalent (HS Diploma and 4 years of experience) required

Pay Range

The typical pay range for this role is:

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