Digital Marketing Specialist

 

Bringing intelligence to light and passion to innovation

The ams OSRAM Group is a global leader in optical solutions. By adding intelligence to light and passion to innovation, we enrich peoples' lives. This is what we mean by Sensing is Life. Our around 26,000 employees worldwide focus on innovation across sensing, illumination and visualization to make journeys safer, medical diagnoses more accurate and daily moments in communication a richer experience.

Your new responsibilities

Data & Analytics

• Implement A/B tests for our DTC efforts across ecommerce, email and social to further optimize the consumer experience tied to analytic reporting and KPIs.
• Actively test, track, and report all relevant traffic, conversion, and campaign data to increase CTR, CVR, Conversions and ROI.
• Perform benchmarking and competitor analysis to support sales growth & performance on marketplaces, retailer, pure play and our own DTC e-commerce site.
• Work with Brand Marketing to optimize all digital marketing efforts through backend analytics to drive KPIs against all marketing digital/social marketing efforts.

Digital Marketing

• Implement all digital marketing best practices, including SEO, internal/external linking strategies and familiar with Google Trends, Google Search Console, and tools such as SEMRush to optimize our product listings both internally and with our major retailers.
• Collaborate with Marketing & Sales teams to plan and execute promotional, email and social calendar to meet sales objectives and seasonality goals. Track all efforts and utilize cross-team data to improve strategies going forward.
• Support Social Media monitoring and analyzing of organic posts and paid campaigns and deliver insights to team and agency partners.
• Understand, evaluate, and provide insights and key takeaways related to all aspects of consumer digital touchpoints including what do they do and where do they go to drive strategies.

Website/Ecommerce Management

• Daily management, monitoring, and upkeep of our eCommerce website, including: plan & implement site merchandising, weekly/monthly site refreshes, content page development, new customer experiences and quality assurance checks.
• Manage Ratings and Reviews program initiatives and digital sampling programs for acquisition and dissemination.
• Work with marketing team to implement digital marketing best practices on e-commerce accounts Amazon and Walmart.com along with automotive retailers to optimize their site, keywords and SEO, finding opportunities to optimize the SYLVANIA brand and implement best practices to improve presence in the market and sales performance.  Fully understand actions of the shopper to inform what is needed and best way to implement.
• Develop and implement personalization/AI strategies throughout the consumer journey, looking for opportunities to leverage and grow our CRM consumer database cross-channel.
• Audit multi-channel eCommerce content quarterly and ad hoc to ensure clear and consistent communication to the consumer.
• Manage marketplace integration ensuring ‘where to buy’ performance is accurate and automated.
• Key liaison between our System Integrator partner and Sylvania team, always conceptualizing and addressing site improvements, ensuring timely and accurate solutions, continuing momentum on all projects utilizing Jira, Monday.com, Salesforce Marketing and Commerce Clouds, and holding agile weekly meetings.
• Continuously research and remain up to date on new technologies to implement automations and create more accurate and efficient processes.
   

What we look for

• BS/MS degree in marketing or a related field, proven working experience in ecommerce and digital marketing and analytics.
• Must be a resourceful, technically savvy, and detail-oriented team player who has had success in working with cross functional teams/projects.
• 4+ years minimum hands-on experience as a digital marketing analyst, or equivalent. Digital CPG experience preferred.
• 3+ years minimum experience managing eCommerce content
• Proven experience in the following areas:
• eCommerce go-to-market strategizing and execution of new product launches
• Enterprise eCommerce platforms such as Salesforce, ShopifyPlus or Magento
• Keyword Research, search engine optimization and tracking. Experience using SEMRush, CrazyEgg, and Marketing Mix/Multi-Attribution Models is a plus.
• Well versed and up to date on digital marketing and tools: AI/ML, Salesforce Marketing, Commerce, and Service Cloud, Google Analytics/GA4, Google Tag Manager, Looker Studio and Data Visualization Tools like Tableau and PowerBI
• Managing eCommerce content, strateg